zillow.com

Observed activities (45)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

91.97% • Google • Advertising

Google Analytics

91.5% • Google • Site Analytics

Google Syndication

89.59% • Google • Advertising

Google Static

88.56% • Google • Hosting

ScoreCard Research Beacon

87.39% • comScore, Inc. • Site Analytics

Sentry

84.94% • Sentry • Site Analytics

Google APIs

79.31% • Google • Hosting

DoubleClick

76.96% • Google • Advertising

Google Fonts

76.43% • Google • Hosting

10.

Index Exchange

68.45% • Index Exchange, Inc. • Advertising

11.

iSpot.tv

49.87% • • Advertising

12.

Microsoft Advertising

49.86% • Microsoft • Advertising

13.

49.75% • Pinterest • Social Media

14.

Facebook

49.63% • Meta • Advertising

15.

Teads

49.08% • Teads • Advertising

16.

TikTok Analytics

48.85% • ByteDance Inc • Site Analytics

17.

Snapchat For Business

36.9% • Snap Technologies • Advertising

18.

36.69% • reddit • Social Media

19.

Rubicon

34.58% • The Rubicon Project, Limited • Advertising

20.

Google

34.44% • Google • Advertising

21.

Qualtrics

26.71% • Qualtrics • Site Analytics

22.

Aggregate Knowledge

21.31% • TransUnion • Advertising

23.

Google AdServices

5.87% • Google • Advertising

24.

Microsoft Clarity

5.38% • Microsoft • Site Analytics

25.

PubMatic

3.19% • PubMatic, Inc. • Advertising

26.

AppNexus

3.13% • Microsoft • Advertising

27.

TripleLift

3.09% • TripleLift, Inc. • Advertising

28.

Google User Content

2.63% • Google • Hosting

29.

Ad Lightning

2.35% • Ad Lightning • Advertising

30.

LiveRamp

2.1% • LiveRamp • Advertising

31.

TradeDesk

2.02% • The Trade Desk • Advertising

32.

Amazon Advertising

1.67% • Amazon • Advertising

33.

ClickTale

1.65% • ClickTale • Site Analytics

34.

Tapad

1.62% • Telenor Group • Advertising

35.

Adobe Audience Manager

1.6% • Adobe • Advertising

36.

OneTrust

1.57% • OneTrust • Consent Management

37.

Live Intent

1.26% • LiveIntent • Site Analytics

38.

Yahoo! Ad Manager Plus

1.24% • Verizon • Advertising

39.

Yahoo!

1.2% • Verizon • Site Analytics

40.

StickyAds

1.15% • Comcast • Advertising

41.

Integral Ad Science

1.15% • Integral Ad Science, Inc. • Advertising

42.

Flashtalking

1.11% • Flashtalking • Advertising

43.

DoubleVerify

1.06% • DoubleVerify • Advertising

44.

YouTube

1.03% • Google • Audio/Video Player

45.

Optimizely

1.02% • Optimizely • Site Analytics

16.04

Trackers Per Page Load

54.24

Tracking Requests Per Page Load

12.85%

Trackers Requests / All Requests

10.26MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies