yahoo.com

Observed activities (61)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Yahoo!

96.84% • Verizon • Site Analytics

Oath

67.97% • Verizon • Misc

Taboola

48.38% • Taboola • Advertising

DoubleClick

47.19% • Google • Advertising

ScoreCard Research Beacon

39.9% • comScore, Inc. • Site Analytics

Google APIs

19.53% • Google • Hosting

Google Syndication

19.46% • Google • Advertising

Brightcove Player

17.96% • Brightcove • Audio/Video Player

Brightcove

17.88% • Brightcove • Site Analytics

10.

Akamai Technologies

16.14% • Akamai Technologies • Hosting

9.81% • ChartBeat • Site Analytics

14.

Microsoft Advertising

7.75% • Microsoft • Advertising

15.

Google

6.99% • Google • Advertising

16.

Google Static

5.9% • Google • Hosting

17.

Adobe Audience Manager

5.67% • Adobe • Advertising

4.93% • Google • Advertising

20.

Criteo

4.84% • Criteo • Advertising

21.

Rubicon

4.55% • The Rubicon Project, Limited • Advertising

22.

Media.net

4.47% • Media.net • Advertising

23.

Yieldmo

4.45% • Yieldmo, Inc. • Advertising

24.

PubMatic

4.41% • PubMatic, Inc. • Advertising

25.

TripleLift

4.28% • TripleLift, Inc. • Advertising

26.

Index Exchange

4.26% • Index Exchange, Inc. • Advertising

27.

OpenX

4.21% • OpenX Software Ltd. • Advertising

28.

TradeDesk

3.74% • The Trade Desk • Advertising

29.

Google Fonts

3.54% • Google • Hosting

30.

sovrn

3.47% • Sovrn Holdings Inc • Advertising

31.

Live Intent

3.37% • LiveIntent • Site Analytics

32.

AppNexus

3.03% • Microsoft • Advertising

33.

Dotomi

2.57% • Conversant • Advertising

34.

Kargo

2.55% • Kargo • Advertising

35.

Spot.IM

2.36% • Spot.IM Ltd. • Social Media

36.

RTB House

2.28% • RTB House • Advertising

37.

ORC International

2.24% • Engine • Advertising

38.

Rhythmone Beacon

2.18% • RhythmOne, LLC • Advertising

39.

X Corp.

2.1% • X Corp. • Social Media

40.

ShareThrough

2.0% • Sharethrough, Inc • Advertising

41.

YouTube

1.85% • Google • Audio/Video Player

42.

X Syndication

1.7% • X Corp. • Social Media

43.

Bidswitch

1.67% • Criteo • Advertising

44.

Google AdServices

1.66% • Google • Advertising

45.

PulsePoint

1.6% • PulsePoint, Inc. • Advertising

46.

Facebook

1.6% • Meta • Advertising

47.

gumgum

1.54% • GumGum • Advertising

48.

Amazon Advertising

1.47% • Amazon • Advertising

6.85

Trackers Per Page Load

15.92

Tracking Requests Per Page Load

11.94%

Trackers Requests / All Requests

5.02MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies