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wsj.com

Observed activities (76)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
DoubleClick
88.43% • Google • Advertising
2.
Sourcepoint CMP
87.14% • Sourcepoint • Consent Management
3.
New Relic
85.47% • New Relic • Site Analytics
4.
Amazon Advertising
85.19% • Amazon • Advertising
5.
Amazon CloudFront
83.35% • Amazon • Hosting
6.
cXense
79.53% • Cxense • Advertising
7.
Google Static
57.72% • Google • Hosting
8.
Adobe Audience Manager
51.12% • Adobe • Advertising
9.
Google
44.05% • Google • Advertising
10.
ComScore, Inc.
39.56% • comScore, Inc. • Site Analytics
11.
Google APIs
35.09% • Google • Hosting
12.
Spot.IM
34.12% • Spot.IM Ltd. • Social Media
13.
Integral Ad Science
33.02% • Integral Ad Science, Inc. • Advertising
14.
Amazon Web Services
20.82% • Amazon • Hosting
15.
Tealium Consent
18.92% • Tealium • Consent Management
16.
News Connect
15.14% • News Corp • Advertising
17.
Adobe Experience Cloud
14.71% • Adobe • Site Analytics
18.
Google Tag
14.52% • Google • Advertising
19.
Google Syndication
14.27% • Google • Advertising
20.
ScoreCard Research Beacon
11.45% • comScore, Inc. • Site Analytics
21.
Facebook
11.36% • Meta • Advertising
22.
Outbrain
11.22% • Outbrain • Advertising
23.
Microsoft Advertising
11.12% • Microsoft • Advertising
24.
Parse.ly
11.08% • Parse.ly • Site Analytics
25.
Dianomi
11.02% • Dianomi • Advertising
26.
DataDome
10.96% • DataDome • Site Analytics
27.
Snapchat For Business
10.76% • Snap Technologies • Advertising
28.
Brandmetrics.com
10.74% • • Advertising
29.
NetRatings SiteCensus
10.49% • Nielsen • Advertising
30.
Reddit
10.26% • reddit • Social Media
31.
LinkedIn Analytics
10.21% • Microsoft • Site Analytics
32.
Bombora
10.2% • Bombora • Site Analytics
33.
X Advertising
10.09% • X Corp. • Advertising
34.
LiveRamp
10.07% • LiveRamp • Advertising
35.
Pinterest
9.53% • Pinterest • Social Media
36.
Google Fonts
7.9% • Google • Hosting
37.
X Corp.
7.68% • X Corp. • Social Media
38.
Optimizely
7.09% • Optimizely • Site Analytics
39.
Ad Lightning
7.06% • Ad Lightning • Advertising
40.
LinkedIn Ads
6.98% • Microsoft • Advertising
41.
Google Analytics with signals
6.81% • Google • Advertising
42.
X Analytics
6.42% • X Corp. • Site Analytics
43.
Permutive
6.35% • Permutive, Inc. • Advertising
44.
AppNexus
6.21% • Microsoft • Advertising
45.
DoubleVerify
5.86% • DoubleVerify • Advertising
46.
Rubicon
5.07% • The Rubicon Project, Limited • Advertising
47.
Google AdServices
4.85% • Google • Advertising
48.
TradeDesk
4.54% • The Trade Desk • Advertising

13.57

Trackers Per Page Load

21.19

Tracking Requests Per Page Load

20.89%

Trackers Requests / All Requests

2.06MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies