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wired.com

Observed activities (66)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag
92.48% • Google • Advertising
2.
OneTrust
91.06% • OneTrust • Consent Management
3.
Google
89.34% • Google • Advertising
4.
DoubleClick
87.25% • Google • Advertising
5.
Amazon CloudFront
67.92% • Amazon • Hosting
6.
Facebook
67.16% • Meta • Advertising
7.
Google APIs
59.1% • Google • Hosting
8.
Taboola
56.8% • Taboola • Advertising
9.
LinkedIn Analytics
39.05% • Microsoft • Site Analytics
10.
Qualia
38.84% • Qualia • Advertising
11.
X Advertising
38.82% • X Corp. • Advertising
12.
Quantcast
38.45% • Quantcast International Limited • Advertising
13.
LiveRamp
38.42% • LiveRamp • Advertising
14.
Bounce Exchange
36.45% • Bounce Exchange • Advertising
15.
Outbrain
35.86% • Outbrain • Advertising
16.
Reddit
35.04% • reddit • Social Media
17.
Sailthru Horizon
34.67% • Sailthru • Advertising
18.
Yahoo!
33.99% • Verizon • Site Analytics
19.
Microsoft Advertising
30.78% • Microsoft • Advertising
20.
TikTok Analytics
28.02% • ByteDance Inc • Site Analytics
21.
Audience Square
28.01% • Audigent • Advertising
22.
TradeDesk
27.34% • The Trade Desk • Advertising
23.
SkimLinks
24.67% • SkimLinks • Advertising
24.
ScoreCard Research Beacon
12.87% • comScore, Inc. • Site Analytics
25.
Giphy
12.22% • • Social Media
26.
Parse.ly
11.94% • Parse.ly • Site Analytics
27.
Google Static
10.04% • Google • Hosting
28.
Google Syndication
9.8% • Google • Advertising
29.
Google Analytics
9.72% • Google • Site Analytics
30.
Hotjar
9.31% • Hotjar • Site Analytics
31.
Dotmetrics
8.91% • • Site Analytics
32.
Snapchat For Business
7.7% • Snap Technologies • Advertising
33.
YouTube
5.45% • Google • Audio/Video Player
34.
Integral Ad Science
5.28% • Integral Ad Science, Inc. • Advertising
35.
Google AdServices
4.92% • Google • Advertising
36.
Moat
4.66% • Oracle • Advertising
37.
Google Fonts
3.79% • Google • Hosting
38.
Amazon Advertising
3.71% • Amazon • Advertising
39.
Google Photos
3.15% • Google • Hosting
40.
AppNexus
3.04% • Microsoft • Advertising
41.
Yahoo! Analytics
2.95% • Verizon • Site Analytics
42.
X Corp.
2.84% • X Corp. • Social Media
43.
LinkedIn Ads
2.62% • Microsoft • Advertising
44.
Rubicon
2.49% • The Rubicon Project, Limited • Advertising
45.
X Analytics
2.38% • X Corp. • Site Analytics
46.
PubMatic
2.33% • PubMatic, Inc. • Advertising
47.
Google User Content
2.29% • Google • Hosting
48.
Criteo
2.1% • Criteo • Advertising

14.4

Trackers Per Page Load

18.23

Tracking Requests Per Page Load

15.35%

Trackers Requests / All Requests

4.53MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies