Back to all websites

wired.com

Observed activities (67)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag
91.96% • Google • Advertising
2.
OneTrust
90.57% • OneTrust • Consent Management
3.
Google
87.05% • Google • Advertising
4.
DoubleClick
86.04% • Google • Advertising
5.
Amazon CloudFront
73.64% • Amazon • Hosting
6.
Google APIs
62.98% • Google • Hosting
7.
Facebook
62.62% • Meta • Advertising
8.
Taboola
54.17% • Taboola • Advertising
9.
Sailthru Horizon
18.65% • Sailthru • Advertising
10.
Bounce Exchange
17.45% • Bounce Exchange • Advertising
11.
Reddit
17.16% • reddit • Social Media
12.
TikTok Analytics
17.01% • ByteDance Inc • Site Analytics
13.
Audience Square
17.0% • Audigent • Advertising
14.
X Advertising
17.0% • X Corp. • Advertising
15.
Qualia
16.93% • Qualia • Advertising
16.
LinkedIn Analytics
16.85% • Microsoft • Site Analytics
17.
LiveRamp
16.62% • LiveRamp • Advertising
18.
Quantcast
16.52% • Quantcast International Limited • Advertising
19.
Outbrain
16.51% • Outbrain • Advertising
20.
Yahoo!
16.49% • Verizon • Site Analytics
21.
TradeDesk
16.48% • The Trade Desk • Advertising
22.
Microsoft Advertising
14.04% • Microsoft • Advertising
23.
Giphy
13.34% • • Social Media
24.
SkimLinks
12.98% • SkimLinks • Advertising
25.
ScoreCard Research Beacon
10.35% • comScore, Inc. • Site Analytics
26.
Google Static
10.31% • Google • Hosting
27.
Parse.ly
9.28% • Parse.ly • Site Analytics
28.
Hotjar
9.01% • Hotjar • Site Analytics
29.
Dotmetrics
8.88% • • Site Analytics
30.
Google Syndication
8.79% • Google • Advertising
31.
Integral Ad Science
8.61% • Integral Ad Science, Inc. • Advertising
32.
Snapchat For Business
7.58% • Snap Technologies • Advertising
33.
YouTube
5.32% • Google • Audio/Video Player
34.
Google AdServices
4.82% • Google • Advertising
35.
Amazon Advertising
4.2% • Amazon • Advertising
36.
Yahoo! Analytics
3.61% • Verizon • Site Analytics
37.
Google Fonts
3.46% • Google • Hosting
38.
AppNexus
3.26% • Microsoft • Advertising
39.
Google Photos
3.0% • Google • Hosting
40.
LinkedIn Ads
2.93% • Microsoft • Advertising
41.
Moat
2.92% • Oracle • Advertising
42.
X Corp.
2.82% • X Corp. • Social Media
43.
Rubicon
2.71% • The Rubicon Project, Limited • Advertising
44.
Google User Content
2.63% • Google • Hosting
45.
Media.net
2.56% • Media.net • Advertising
46.
Quantcount
2.56% • Quantcast International Limited • Site Analytics
47.
PubMatic
2.43% • PubMatic, Inc. • Advertising
48.
Criteo
2.39% • Criteo • Advertising

11.74

Trackers Per Page Load

22.02

Tracking Requests Per Page Load

22.16%

Trackers Requests / All Requests

4.76MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies