wayfair.com

Observed activities (45)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag
85.66% Google Advertising
2.
Forter
85.0% Forter Utilities
3.
Signifyd
84.93% Signifyd Site Analytics
4.
Riskified
84.88% Riskified Customer Interaction
5.
Amazon CloudFront
84.03% Amazon Hosting
6.
Sift Science
83.8% Sift Science Site Analytics
7.
AppNexus
74.03% Microsoft Advertising
8.
DoubleClick
67.8% Google Advertising
9.
Microsoft Advertising
65.75% Microsoft Advertising
10.
Google AdServices
65.72% Google Advertising
11.
Pinterest
65.6% Pinterest Social Media
12.
LinkedIn Ads
65.5% Microsoft Advertising
13.
iSpot.tv
65.48% Advertising
14.
Reddit
65.37% reddit Social Media
15.
Impact Radius
65.16% Impact Radius Utilities
16.
Facebook
64.96% Meta Advertising
17.
TradeDesk
64.89% The Trade Desk Advertising
18.
Google APIs
64.84% Google Hosting
19.
Taboola
64.77% Taboola Advertising
20.
Yahoo! Analytics
64.67% Verizon Site Analytics
21.
TikTok Analytics
64.63% ByteDance Inc Site Analytics
22.
Snapchat For Business
64.6% Snap Technologies Advertising
23.
AdsWizz
64.45% AdsWizz Advertising
24.
AdGear
64.41% Samsung Advertising
25.
Live Intent
57.08% LiveIntent Site Analytics
26.
Webcollage
49.25% Webcollage Customer Interaction
27.
FullStory
47.07% fullstory Site Analytics
28.
LiveRamp
36.44% LiveRamp Advertising
29.
Google
29.39% Google Advertising
30.
Google Analytics
15.94% Google Site Analytics
31.
Google Static
9.0% Google Hosting
32.
Brandwatch
8.63% Brandwatch Site Analytics
33.
Google Analytics with signals
7.93% Google Advertising
34.
ThreatMetrix
7.74% LexisNexis Utilities
35.
Datadog
5.28% Datadog Utilities
36.
Sentry
4.94% Sentry Utilities
37.
Google Fonts
4.49% Google Hosting
38.
Loggly
4.09% SolarWinds Site Analytics
39.
Tapad
3.87% Telenor Group Advertising
40.
YouTube
3.49% Google Audio/Video Player
41.
CJ Affiliate
3.06% Conversant Advertising
42.
Stripe
1.69% Customer Interaction
43.
Google User Content
1.68% Google Hosting
44.
Rubicon
1.46% The Rubicon Project, Limited Advertising
45.
Adobe Typekit
1.22% Adobe Utilities

21.3

Trackers Per Page Load

10.99

Tracking Requests Per Page Load

4.33%

Trackers Requests / All Requests

25.4MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies