wayfair.ca

Observed activities (29)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Forter

90.65% • Forter • Utilities

Signifyd

90.52% • Signifyd • Site Analytics

Riskified

90.47% • Riskified • Customer Interaction

Google Tag

90.33% • Google • Advertising

Sift Science

89.73% • Sift Science • Site Analytics

Microsoft Advertising

89.67% • Microsoft • Advertising

89.57% • Pinterest • Social Media

Google AdServices

89.49% • Google • Advertising

AppNexus

88.91% • Microsoft • Advertising

10.

TradeDesk

88.52% • The Trade Desk • Advertising

11.

Facebook

87.81% • Meta • Advertising

12.

Amazon CloudFront

80.89% • Amazon • Hosting

13.

Yahoo! Analytics

69.95% • Verizon • Site Analytics

14.

Live Intent

47.09% • LiveIntent • Site Analytics

15.

Google

29.66% • Google • Advertising

16.

Google Analytics

17.98% • Google • Site Analytics

17.

DoubleClick

16.34% • Google • Advertising

18.

Google Static

8.07% • Google • Hosting

19.

Brandwatch

7.63% • Brandwatch • Site Analytics

20.

Google Analytics with signals

7.15% • Google • Advertising

21.

ThreatMetrix

7.07% • LexisNexis • Utilities

22.

FullStory

4.68% • fullstory • Site Analytics

23.

Datadog

4.24% • Datadog • Utilities

24.

CJ Affiliate

3.69% • Conversant • Advertising

25.

Google Fonts

3.45% • Google • Hosting

26.

Sentry

3.35% • Sentry • Utilities

27.

Google User Content

1.39% • Google • Hosting

28.

Stripe

1.36% • • Customer Interaction

29.

Google APIs

1.01% • Google • Hosting

14.13

Trackers Per Page Load

5.62

Tracking Requests Per Page Load

2.59%

Trackers Requests / All Requests

20.84MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies