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visualcapitalist.com

Observed activities (84)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag
92.32% • Google • Advertising
2.
Google
91.55% • Google • Advertising
3.
Google Static
91.47% • Google • Hosting
4.
Jetpack
87.4% • Automattic • Site Analytics
5.
LinkedIn Analytics
86.26% • Microsoft • Site Analytics
6.
X Advertising
85.37% • X Corp. • Advertising
7.
Disqus
84.47% • Zeta Global • Customer Interaction
8.
MailChimp Tracking
84.39% • MailChimp • Advertising
9.
Gravatar
82.47% • Automattic • Social Media
10.
Google Fonts
49.35% • Google • Hosting
11.
Facebook
35.42% • Meta • Advertising
12.
WP Engine
25.4% • WP Engine • Utilities
13.
WordPress Stats
21.37% • Automattic • Site Analytics
14.
DoubleClick
12.46% • Google • Advertising
15.
LiveRamp
11.29% • LiveRamp • Advertising
16.
Narrative
10.02% • Narrative.io • Site Analytics
17.
Roq.ad
7.35% • Roq.ad GmbH • Advertising
18.
X Corp.
5.79% • X Corp. • Social Media
19.
LinkedIn Ads
5.61% • Microsoft • Advertising
20.
X Analytics
5.26% • X Corp. • Site Analytics
21.
Google Analytics with signals
5.0% • Google • Advertising
22.
Google Syndication
4.45% • Google • Advertising
23.
PubMatic
3.87% • PubMatic, Inc. • Advertising
24.
Google AdServices
3.53% • Google • Advertising
25.
Google APIs
3.3% • Google • Hosting
26.
Amazon Advertising
3.13% • Amazon • Advertising
27.
Alexa Metrics
3.03% • Amazon • Site Analytics
28.
Google Analytics
2.85% • Google • Site Analytics
29.
Integral Ad Science
2.84% • Integral Ad Science, Inc. • Advertising
30.
AppNexus
2.7% • Microsoft • Advertising
31.
ID5 Sync
2.57% • ID5 Technology Ltd. • Site Analytics
32.
sovrn
2.53% • Sovrn Holdings Inc • Advertising
33.
NetRatings SiteCensus
2.51% • Nielsen • Advertising
34.
Lotame
2.46% • Lotame • Advertising
35.
Zeta
2.35% • Zeta Global • Customer Interaction
36.
Audience Square
2.33% • Audigent • Advertising
37.
TradeDesk
2.31% • The Trade Desk • Advertising
38.
SMART AdServer
2.25% • Smart Adserver • Advertising
39.
Conversant
2.25% • Conversant • Advertising
40.
Criteo
2.23% • Criteo • Advertising
41.
Rubicon
2.22% • The Rubicon Project, Limited • Advertising
42.
OpenX
2.2% • OpenX Software Ltd. • Advertising
43.
Index Exchange
2.16% • Index Exchange, Inc. • Advertising
44.
33Across
2.16% • 33Across • Advertising
45.
Bidswitch
2.08% • Criteo • Advertising
46.
ShareThrough
2.07% • Sharethrough, Inc • Advertising
47.
Rhythmone Beacon
2.06% • RhythmOne, LLC • Advertising
48.
Media.net
2.04% • Media.net • Advertising

13.09

Trackers Per Page Load

21.06

Tracking Requests Per Page Load

30.09%

Trackers Requests / All Requests

1.3MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies