versus.com

1.

Google Tag

94.16% • Google • Advertising

2.

DoubleClick

93.72% • Google • Advertising

3.

Google

85.45% • Google • Advertising

4.

PubMatic

75.95% • PubMatic, Inc. • Advertising

5.

Rubicon

75.11% • The Rubicon Project, Limited • Advertising

6.

Seedtag

74.82% • Seedtag Advertising S.L • Advertising

7.

Adyoulike

74.74% • Open Web • Advertising

8.

Yieldmo

74.63% • Yieldmo, Inc. • Advertising

9.

Amazon Advertising

74.62% • Amazon • Advertising

10.

Sonobi

74.54% • Sonobi, Inc • Advertising

11.

TripleLift

74.29% • TripleLift, Inc. • Advertising

12.

Bidswitch

74.24% • Criteo • Advertising

13.

Criteo

73.84% • Criteo • Advertising

14.

OpenX

73.59% • OpenX Software Ltd. • Advertising

15.

Unruly Media

73.5% • Tremor International • Advertising

16.

SMART AdServer

73.5% • Smart Adserver • Advertising

17.

ShareThrough

73.49% • Sharethrough, Inc • Advertising

18.

Nativo

73.49% • Nativo • Advertising

19.

33Across

73.48% • 33Across • Advertising

20.

ID5 Sync

72.89% • ID5 Technology Ltd. • Site Analytics

21.

AppNexus

71.94% • Microsoft • Advertising

22.

Google User Content

52.74% • Google • Hosting

23.

Facebook Social Graph

14.72% • Meta • Social Media

24.

Improve Digital

12.87% • Improve Digital • Advertising

25.

Google Analytics

12.4% • Google • Site Analytics

26.

Facebook CDN

10.47% • Meta • Hosting

27.

YouTube

8.24% • Google • Audio/Video Player

28.

PulsePoint

7.78% • PulsePoint, Inc. • Advertising

29.

Hotjar

7.55% • Hotjar • Site Analytics

30.

Google Static

4.11% • Google • Hosting

31.

Google Syndication

3.07% • Google • Advertising

32.

Amazon CDN

3.03% • Amazon • Hosting

33.

Google Fonts

2.92% • Google • Hosting

34.

TradeDesk

2.68% • The Trade Desk • Advertising

35.

gumgum

2.57% • GumGum • Advertising

36.

sovrn

2.11% • Sovrn Holdings Inc • Advertising

37.

Beeswax

2.1% • Beeswax • Advertising

38.

Index Exchange

2.1% • Index Exchange, Inc. • Advertising

39.

Rhythmone Beacon

2.08% • RhythmOne, LLC • Advertising

40.

RTB House

2.01% • RTB House • Advertising

41.

Zemanta

1.96% • Outbrain • Customer Interaction

42.

StackAdapt

1.88% • StackAdapt • Advertising

43.

Google APIs

1.79% • Google • Hosting

44.

Google AdServices

1.75% • Google • Advertising

45.

SiteScout by Centro

1.72% • Centro • Advertising

46.

Adform

1.66% • Adform • Advertising

47.

LiveRamp

1.54% • LiveRamp • Advertising

48.

Zeta

1.49% • Zeta Global • Customer Interaction

49.

Yandex

1.27% • Yandex • Advertising

50.

Bidtellect

1.16% • Simpli.fi • Advertising

51.

Tapad

1.11% • Telenor Group • Advertising

52.

MediaMath

1.07% • MediaMath, Inc. • Advertising

53.

AniView

1.07% • • Advertising

54.

Adobe Audience Manager

1.06% • Adobe • Advertising

55.

Yahoo! Ad Manager Plus

1.04% • Verizon • Advertising

56.

Spot.IM

1.0% • Spot.IM Ltd. • Social Media