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variety.com

Observed activities (125)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Adobe Typekit
91.04% • Adobe • Utilities
2.
Google Tag
90.63% • Google • Advertising
3.
OneTrust
89.92% • OneTrust • Consent Management
4.
Piano
88.66% • Piano • Utilities
5.
Connatix
87.45% • Connatix Native Exchange Inc. • Advertising
6.
Amazon Web Services
87.36% • Amazon • Hosting
7.
Jetpack
86.69% • Automattic • Site Analytics
8.
BlogHer Ads
86.19% • Penske Media Corporation • Advertising
9.
Piano Analytics
73.22% • Piano • Site Analytics
10.
Google Analytics
70.76% • Google • Site Analytics
11.
cXense
70.23% • Cxense • Advertising
12.
CivicScience
69.75% • CivicScience • Site Analytics
13.
ScoreCard Research Beacon
65.58% • comScore, Inc. • Site Analytics
14.
Cloudflare
64.32% • Cloudflare • Hosting
15.
JW Player
62.2% • JW Player • Audio/Video Player
16.
Adobe Dynamic Tag Management
61.62% • Adobe • Utilities
17.
FouAnalytics
60.08% • FouAnalytics • Site Analytics
18.
Hotjar
59.55% • Hotjar • Site Analytics
19.
Report URI
36.58% • Report URI • Utilities
20.
Digioh
34.21% • • Advertising
21.
videoplayerhub.com
34.11% • • Misc
22.
SkimLinks
33.64% • SkimLinks • Advertising
23.
True Anthem
33.56% • trueAnthem • Advertising
24.
LinkedIn Analytics
33.23% • Microsoft • Site Analytics
25.
Quantcast
29.69% • Quantcast International Limited • Advertising
26.
Pinterest
27.93% • Pinterest • Social Media
27.
Taboola
27.7% • Taboola • Advertising
28.
Gravatar
26.91% • Automattic • Social Media
29.
Adobe Audience Manager
26.06% • Adobe • Advertising
30.
Google Static
17.33% • Google • Hosting
31.
Google
16.28% • Google • Advertising
32.
Outbrain
15.39% • Outbrain • Advertising
33.
DoubleClick
14.94% • Google • Advertising
34.
Google APIs
11.38% • Google • Hosting
35.
New Relic
9.34% • New Relic • Site Analytics
36.
YouTube
9.1% • Google • Audio/Video Player
37.
Integral Ad Science
7.31% • Integral Ad Science, Inc. • Advertising
38.
Amazon CloudFront
7.19% • Amazon • Hosting
39.
Google Syndication
6.61% • Google • Advertising
40.
Google Fonts
6.33% • Google • Hosting
41.
Google Photos
6.08% • Google • Hosting
42.
Ad Lightning
5.51% • Ad Lightning • Advertising
43.
Amazon Advertising
5.36% • Amazon • Advertising
44.
Rubicon
5.33% • The Rubicon Project, Limited • Advertising
45.
TradeDesk
5.16% • The Trade Desk • Advertising
46.
LiveRamp
5.07% • LiveRamp • Advertising
47.
Google AdServices
5.02% • Google • Advertising
48.
Criteo
4.98% • Criteo • Advertising

22.24

Trackers Per Page Load

41.72

Tracking Requests Per Page Load

17.9%

Trackers Requests / All Requests

2.84MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies