vanityfair.com

Observed activities (79)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

93.22% • Google • Advertising

OneTrust

91.48% • OneTrust • Consent Management

Google

90.29% • Google • Advertising

DoubleClick

88.99% • Google • Advertising

Yahoo!

87.07% • Verizon • Site Analytics

Taboola

86.78% • Taboola • Advertising

Facebook

77.37% • Meta • Advertising

Google APIs

75.8% • Google • Hosting

Amazon CloudFront

74.34% • Amazon • Hosting

10.

ScoreCard Research Beacon

40.46% • comScore, Inc. • Site Analytics

11.

Parse.ly

39.58% • Parse.ly • Site Analytics

12.

X Advertising

36.86% • X Corp. • Advertising

13.

Qualia

36.67% • Qualia • Advertising

14.

Quantcast

36.62% • Quantcast International Limited • Advertising

15.

LiveRamp

36.48% • LiveRamp • Advertising

16.

Bounce Exchange

35.61% • Bounce Exchange • Advertising

17.

Sailthru Horizon

34.15% • Sailthru • Advertising

18.

Outbrain

33.58% • Outbrain • Advertising

19.

30.44% • reddit • Social Media

20.

Hotjar

30.26% • Hotjar • Site Analytics

21.

Microsoft Advertising

28.47% • Microsoft • Advertising

22.

Google Analytics

28.39% • Google • Site Analytics

23.

Snapchat For Business

28.35% • Snap Technologies • Advertising

24.

Audience Square

28.09% • Audigent • Advertising

25.

LinkedIn Analytics

28.08% • Microsoft • Site Analytics

26.

TikTok Analytics

27.64% • ByteDance Inc • Site Analytics

27.

SkimLinks

24.26% • SkimLinks • Advertising

28.

X Corp.

12.31% • X Corp. • Social Media

29.

Google Static

11.2% • Google • Hosting

30.

X Syndication

7.57% • X Corp. • Social Media

31.

Google Syndication

7.53% • Google • Advertising

32.

Integral Ad Science

7.09% • Integral Ad Science, Inc. • Advertising

33.

YouTube

5.55% • Google • Audio/Video Player

34.

Google AdServices

5.41% • Google • Advertising

35.

Amazon Advertising

4.85% • Amazon • Advertising

36.

Google Fonts

4.75% • Google • Hosting

37.

Moat

4.43% • Oracle • Advertising

38.

AppNexus

4.06% • Microsoft • Advertising

39.

Rubicon

3.6% • The Rubicon Project, Limited • Advertising

40.

LinkedIn Ads

3.48% • Microsoft • Advertising

41.

Spotify

3.43% • Spotify • Audio/Video Player

42.

Google Photos

3.39% • Google • Hosting

43.

Criteo

3.35% • Criteo • Advertising

44.

PubMatic

3.34% • PubMatic, Inc. • Advertising

45.

TradeDesk

3.33% • The Trade Desk • Advertising

46.

Verizon Media

3.32% • Verizon • Advertising

47.

Google Analytics with signals

3.07% • Google • Advertising

48.

Tapad

2.97% • Telenor Group • Advertising

16.67

Trackers Per Page Load

23.63

Tracking Requests Per Page Load

19.54%

Trackers Requests / All Requests

5.56MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies