usatoday.com

1.

DoubleClick

84.97% • Google • Advertising

2.

Amazon Advertising

82.57% • Amazon • Advertising

3.

Integral Ad Science

80.04% • Integral Ad Science, Inc. • Advertising

4.

Taboola

76.91% • Taboola • Advertising

5.

Brandmetrics.com

73.2% • • Advertising

6.

Gannett Media

66.73% • Gannett Digital Media Network • Audio/Video Player

7.

PageFair

61.23% • Blockthrough • Customer Interaction

8.

ScoreCard Research Beacon

41.69% • comScore, Inc. • Site Analytics

9.

Google APIs

37.69% • Google • Hosting

10.

OneTrust

28.21% • OneTrust • Consent Management

11.

Google Tag

25.08% • Google • Advertising

12.

Rubicon

19.93% • The Rubicon Project, Limited • Advertising

13.

OpenX

19.11% • OpenX Software Ltd. • Advertising

14.

Sonobi

18.09% • Sonobi, Inc • Advertising

15.

Google Analytics

16.07% • Google • Site Analytics

16.

Criteo

15.32% • Criteo • Advertising

17.

Parse.ly

14.83% • Parse.ly • Site Analytics

18.

ShareThrough

14.8% • Sharethrough, Inc • Advertising

19.

Index Exchange

14.61% • Index Exchange, Inc. • Advertising

20.

Google Syndication

14.56% • Google • Advertising

21.

Bidswitch

14.06% • Criteo • Advertising

22.

Google AdServices

13.82% • Google • Advertising

23.

TripleLift

13.26% • TripleLift, Inc. • Advertising

24.

AppNexus

12.78% • Microsoft • Advertising

25.

Undertone

12.44% • Perion • Advertising

26.

Google Static

12.37% • Google • Hosting

27.

Yieldmo

12.07% • Yieldmo, Inc. • Advertising

28.

Teads

11.96% • Teads • Advertising

29.

Google

11.9% • Google • Advertising

30.

Media.net

11.02% • Media.net • Advertising

31.

Google Fonts

10.79% • Google • Hosting

32.

PulsePoint

10.52% • PulsePoint, Inc. • Advertising

33.

LiveRamp

10.48% • LiveRamp • Advertising

34.

Urban Airship

10.15% • Urban Airship, Inc. • Site Analytics

35.

PubMatic

10.07% • PubMatic, Inc. • Advertising

36.

Smaato

9.84% • Verve Group • Advertising

37.

Verizon Media

9.09% • Verizon • Advertising

38.

Quantcast

8.03% • Quantcast International Limited • Advertising

39.

Connatix

7.9% • Connatix Native Exchange Inc. • Advertising

40.

Conversant

7.82% • Conversant • Advertising

41.

TradeDesk

7.07% • The Trade Desk • Advertising

42.

Jetpack

6.5% • Automattic • Site Analytics

43.

ShareThis

6.1% • ShareThis, Inc. • Advertising

44.

SkimLinks

6.08% • SkimLinks • Advertising

45.

AnyClip

5.55% • AnyClip • Audio/Video Player

46.

Amazon CloudFront

5.15% • Amazon • Hosting

47.

Yahoo! Analytics

4.68% • Verizon • Site Analytics

48.

SiteScout by Centro

4.66% • Centro • Advertising

49.

Microsoft Services

4.34% • Microsoft • Misc

50.

ID5 Sync

4.24% • ID5 Technology Ltd. • Site Analytics

51.

TRUSTe Notice

4.2% • TrustArc • Consent Management

52.

StickyAds

4.14% • Comcast • Advertising

53.

Yahoo! Ad Manager Plus

4.12% • Verizon • Advertising

54.

DoubleVerify

4.05% • DoubleVerify • Advertising

55.

SMART AdServer

3.91% • Smart Adserver • Advertising

56.

X Corp.

3.79% • X Corp. • Social Media

57.

Beachfront Media

3.72% • • Advertising

58.

TrustArc

3.68% • TrustArc • Consent Management

59.

Adobe Audience Manager

3.45% • Adobe • Advertising

60.

DataDome

3.43% • DataDome • Site Analytics

61.

Rhythmone Beacon

3.39% • RhythmOne, LLC • Advertising

62.

jsDelivr

3.36% • • Hosting

63.

StackAdapt

3.31% • StackAdapt • Advertising

64.

Yahoo!

3.17% • Verizon • Site Analytics

65.

RTB House

3.1% • RTB House • Advertising

66.

YouTube

2.9% • Google • Audio/Video Player

67.

X Syndication

2.6% • X Corp. • Social Media

68.

Flashtalking

2.57% • Flashtalking • Advertising

69.

Aggregate Knowledge

2.55% • TransUnion • Advertising

70.

sovrn

2.5% • Sovrn Holdings Inc • Advertising

71.

Tapad

2.5% • Telenor Group • Advertising

72.

Improve Digital

2.4% • Improve Digital • Advertising

73.

Live Intent

2.38% • LiveIntent • Site Analytics

74.

Adform

2.33% • Adform • Advertising

75.

Beeswax

2.31% • Beeswax • Advertising

76.

Dotomi

2.26% • Conversant • Advertising

77.

AniView

2.13% • • Advertising

78.

New Relic

2.07% • New Relic • Site Analytics

79.

Unruly Media

2.03% • Tremor International • Advertising

80.

Zeta

1.94% • Zeta Global • Customer Interaction

81.

Cloudflare

1.88% • Cloudflare • Hosting

82.

Amazon Web Services

1.86% • Amazon • Hosting

83.

Google User Content

1.79% • Google • Hosting

84.

Synacor

1.73% • Synacor • Advertising

85.

Facebook

1.71% • Meta • Advertising

86.

33Across

1.7% • 33Across • Advertising

87.

ADman Media

1.68% • illumin • Advertising

88.

ad-delivery.net

1.56% • • Misc

89.

Zemanta

1.53% • Outbrain • Customer Interaction

90.

Akamai Technologies

1.53% • Akamai Technologies • Hosting

91.

Moat

1.53% • Oracle • Advertising

92.

Lotame

1.43% • Lotame • Advertising

93.

Quantcount

1.4% • Quantcast International Limited • Site Analytics

94.

ORC International

1.38% • Engine • Advertising

95.

MediaMath

1.35% • MediaMath, Inc. • Advertising

96.

Microsoft Clarity

1.33% • Microsoft • Site Analytics

97.

Mapbox

1.32% • • Customer Interaction

98.

BlueKai

1.3% • Oracle • Advertising

99.

Bidtellect

1.22% • Simpli.fi • Advertising

100.

DataXu

1.22% • DataXu • Advertising

101.

Bootstrap CDN

1.2% • BootstrapCDN • Hosting

102.

Adelphic

1.19% • Viant • Site Analytics

103.

Xaxis

1.18% • Xaxis • Advertising

104.

Nativo

1.16% • Nativo • Advertising

105.

Research Now

1.14% • Research Now Group, Inc • Advertising

106.

Turn Inc.

1.13% • Singtel • Advertising

107.

SpeedCurve

1.13% • • Site Analytics

108.

Demandbase

1.13% • Demandbase • Advertising

109.

Adtheorent

1.07% • AdTheorent, Inc • Advertising

110.

Sentry

1.06% • Sentry • Utilities

111.

Intent IQ

1.06% • AlmondNet • Advertising

112.

jQuery

1.06% • JS Foundation • Hosting

113.

Simpli.fi

1.01% • Simplifi Holdings Inc. • Advertising

114.

Brightcove

1.0% • Brightcove • Site Analytics