Back to all websites

usatoday.com

Observed activities (106)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
DoubleClick
83.89% • Google • Advertising
2.
Amazon Advertising
80.25% • Amazon • Advertising
3.
Integral Ad Science
75.34% • Integral Ad Science, Inc. • Advertising
4.
Taboola
71.55% • Taboola • Advertising
5.
Brandmetrics.com
71.24% • • Advertising
6.
Criteo
66.06% • Criteo • Advertising
7.
Index Exchange
61.74% • Index Exchange, Inc. • Advertising
8.
Gannett Media
60.84% • Gannett Digital Media Network • Audio/Video Player
9.
Rubicon
57.18% • The Rubicon Project, Limited • Advertising
10.
OpenX
56.14% • OpenX Software Ltd. • Advertising
11.
Undertone
54.44% • Perion • Advertising
12.
Sonobi
52.55% • Sonobi, Inc • Advertising
13.
PageFair
49.46% • Blockthrough • Customer Interaction
14.
PubMatic
49.26% • PubMatic, Inc. • Advertising
15.
Bidswitch
48.06% • Criteo • Advertising
16.
AppNexus
47.33% • Microsoft • Advertising
17.
TripleLift
47.17% • TripleLift, Inc. • Advertising
18.
Yieldmo
46.77% • Yieldmo, Inc. • Advertising
19.
Media.net
44.96% • Media.net • Advertising
20.
PulsePoint
44.79% • PulsePoint, Inc. • Advertising
21.
Smaato
44.64% • Verve Group • Advertising
22.
Teads
44.11% • Teads • Advertising
23.
ScoreCard Research Beacon
37.78% • comScore, Inc. • Site Analytics
24.
Google APIs
35.8% • Google • Hosting
25.
OneTrust
28.04% • OneTrust • Consent Management
26.
Google Tag
21.93% • Google • Advertising
27.
Quantcast
19.57% • Quantcast International Limited • Advertising
28.
Google Analytics
16.38% • Google • Site Analytics
29.
Google Syndication
15.31% • Google • Advertising
30.
Google Static
13.66% • Google • Hosting
31.
Moat
13.19% • Oracle • Advertising
32.
Google Fonts
12.78% • Google • Hosting
33.
Quantcount
11.93% • Quantcast International Limited • Site Analytics
34.
TradeDesk
11.41% • The Trade Desk • Advertising
35.
Flashtalking
11.01% • Flashtalking • Advertising
36.
Parse.ly
9.75% • Parse.ly • Site Analytics
37.
Urban Airship
9.63% • Urban Airship, Inc. • Site Analytics
38.
LiveRamp
9.62% • LiveRamp • Advertising
39.
Live Intent
9.32% • LiveIntent • Site Analytics
40.
Google AdServices
9.2% • Google • Advertising
41.
ShareThrough
9.13% • Sharethrough, Inc • Advertising
42.
Google
9.01% • Google • Advertising
43.
Connatix
8.61% • Connatix Native Exchange Inc. • Advertising
44.
TRUSTe Notice
8.59% • TrustArc • Consent Management
45.
Verizon Media
7.49% • Verizon • Advertising
46.
Jetpack
7.35% • Automattic • Site Analytics
47.
SkimLinks
7.12% • SkimLinks • Advertising
48.
TrustArc
7.1% • TrustArc • Consent Management

19.45

Trackers Per Page Load

30.68

Tracking Requests Per Page Load

10.75%

Trackers Requests / All Requests

8.79MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies