unilad.com

1.

Rubicon

92.54% • The Rubicon Project, Limited • Advertising

2.

Google Tag

92.51% • Google • Advertising

3.

DoubleVerify

92.29% • DoubleVerify • Advertising

4.

DoubleClick

91.41% • Google • Advertising

5.

Permutive

90.87% • Permutive, Inc. • Advertising

6.

ChartBeat

90.78% • ChartBeat • Site Analytics

7.

Amazon Advertising

90.42% • Amazon • Advertising

8.

jsDelivr

68.7% • • Hosting

9.

ad-delivery.net

61.47% • • Misc

10.

JW Player

52.83% • JW Player • Audio/Video Player

11.

Spot.IM

47.72% • Spot.IM Ltd. • Social Media

12.

PageFair

46.73% • Blockthrough • Customer Interaction

13.

X Corp.

24.29% • X Corp. • Social Media

14.

X Syndication

18.55% • X Corp. • Social Media

15.

YouTube

17.63% • Google • Audio/Video Player

16.

Instagram

14.27% • Meta • Misc

17.

Google Static

11.53% • Google • Hosting

18.

Audience Square

10.07% • Audigent • Advertising

19.

TikTok CDN

9.34% • ByteDance Inc • Hosting

20.

LiveRamp

8.4% • LiveRamp • Advertising

21.

ID5 Sync

8.35% • ID5 Technology Ltd. • Site Analytics

22.

Google

8.16% • Google • Advertising

23.

Google Syndication

7.72% • Google • Advertising

24.

TradeDesk

7.37% • The Trade Desk • Advertising

25.

TikTok Analytics

7.3% • ByteDance Inc • Site Analytics

26.

AppNexus

6.79% • Microsoft • Advertising

27.

Google APIs

6.78% • Google • Hosting

28.

PubMatic

6.24% • PubMatic, Inc. • Advertising

29.

Google Fonts

6.15% • Google • Hosting

30.

SMART AdServer

6.09% • Smart Adserver • Advertising

31.

Index Exchange

6.06% • Index Exchange, Inc. • Advertising

32.

Bidswitch

5.97% • Criteo • Advertising

33.

sovrn

5.8% • Sovrn Holdings Inc • Advertising

34.

TripleLift

5.77% • TripleLift, Inc. • Advertising

35.

Kargo

5.75% • Kargo • Advertising

36.

Media.net

5.6% • Media.net • Advertising

37.

Criteo

5.48% • Criteo • Advertising

38.

OpenX

5.45% • OpenX Software Ltd. • Advertising

39.

Brandmetrics.com

5.35% • • Advertising

40.

33Across

5.32% • 33Across • Advertising

41.

Lotame

5.1% • Lotame • Advertising

42.

Adform

5.06% • Adform • Advertising

43.

Rhythmone Beacon

4.9% • RhythmOne, LLC • Advertising

44.

StickyAds

4.73% • Comcast • Advertising

45.

ADman Media

4.67% • illumin • Advertising

46.

ShareThrough

4.66% • Sharethrough, Inc • Advertising

47.

Quantcast

4.64% • Quantcast International Limited • Advertising

48.

Dotmetrics

4.58% • • Site Analytics

49.

Adyoulike

4.53% • Open Web • Advertising

50.

Yieldmo

4.51% • Yieldmo, Inc. • Advertising

51.

RTB House

4.21% • RTB House • Advertising

52.

Google Analytics with signals

4.15% • Google • Advertising

53.

Sonobi

4.07% • Sonobi, Inc • Advertising

54.

Yahoo! Analytics

4.04% • Verizon • Site Analytics

55.

AniView

3.95% • • Advertising

56.

gumgum

3.92% • GumGum • Advertising

57.

Zemanta

3.88% • Outbrain • Customer Interaction

58.

Reddit

3.86% • reddit • Social Media

59.

Ogury

3.85% • Ogury • Advertising

60.

StackAdapt

3.75% • StackAdapt • Advertising

61.

Tapad

3.71% • Telenor Group • Advertising

62.

Beeswax

3.71% • Beeswax • Advertising

63.

Improve Digital

3.56% • Improve Digital • Advertising

64.

PulsePoint

3.56% • PulsePoint, Inc. • Advertising

65.

Adobe Audience Manager

3.54% • Adobe • Advertising

66.

Yahoo! Ad Manager Plus

3.45% • Verizon • Advertising

67.

Tremor Video

3.34% • Tremor Video • Audio/Video Player

68.

Intent IQ

3.32% • AlmondNet • Advertising

69.

Yahoo!

3.26% • Verizon • Site Analytics

70.

Bidtellect

3.13% • Simpli.fi • Advertising

71.

Smaato

3.13% • Verve Group • Advertising

72.

SiteScout by Centro

3.08% • Centro • Advertising

73.

Turn Inc.

3.07% • Singtel • Advertising

74.

Google Analytics

2.99% • Google • Site Analytics

75.

Dotomi

2.91% • Conversant • Advertising

76.

Nativo

2.87% • Nativo • Advertising

77.

Google AdServices

2.84% • Google • Advertising

78.

LinkedIn Ads

2.76% • Microsoft • Advertising

79.

Adelphic

2.54% • Viant • Site Analytics

80.

Simpli.fi

2.4% • Simplifi Holdings Inc. • Advertising

81.

Zeta

2.24% • Zeta Global • Customer Interaction

82.

Live Intent

2.08% • LiveIntent • Site Analytics

83.

Connatix

2.08% • Connatix Native Exchange Inc. • Advertising

84.

Integral Ad Science

1.97% • Integral Ad Science, Inc. • Advertising

85.

Aggregate Knowledge

1.84% • TransUnion • Advertising

86.

Microsoft Advertising

1.83% • Microsoft • Advertising

87.

33Across

1.82% • 33Across • Advertising

88.

Unruly Media

1.82% • Tremor International • Advertising

89.

Aidem

1.75% • Aidem • Advertising

90.

Acuity Ads

1.74% • Acuity Ads • Advertising

91.

DataXu

1.73% • DataXu • Advertising

92.

DeepIntent

1.55% • Deep Intent • Advertising

93.

MediaMath

1.53% • MediaMath, Inc. • Advertising

94.

SpotX

1.49% • RTL Group • Advertising

95.

Facebook

1.42% • Meta • Advertising

96.

Consumable

1.42% • GiftConnect • Advertising

97.

Google Photos

1.41% • Google • Hosting

98.

Demandbase

1.38% • Demandbase • Advertising

99.

AdGear

1.37% • Samsung • Advertising

100.

Xaxis

1.36% • Xaxis • Advertising

101.

Bounce Exchange

1.31% • Bounce Exchange • Advertising

102.

Taboola

1.28% • Taboola • Advertising

103.

Tribal Fusion

1.25% • Exponential Interactive, Inc • Advertising

104.

Seedtag

1.14% • Seedtag Advertising S.L • Advertising

105.

StreamRail

1.11% • ironSource • Advertising

106.

e-planning

1.08% • e-planning • Advertising

107.

Flashtalking

1.07% • Flashtalking • Advertising

108.

Outbrain

1.03% • Outbrain • Advertising

109.

Teads

1.02% • Teads • Advertising

110.

BounceX

1.01% • • Advertising

111.

ZoomInfo

1.01% • ZoomInfo • Advertising

112.

Akamai Technologies

1.0% • Akamai Technologies • Hosting