umich.edu

Observed activities (47)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

64.01% • Google • Advertising

Google Static

45.34% • Google • Hosting

Google Fonts

33.76% • Google • Hosting

Google

25.48% • Google • Advertising

Google Analytics

21.26% • Google • Site Analytics

Adobe Typekit

12.31% • Adobe • Essential

jsDelivr

11.38% • • Hosting

Google APIs

10.82% • Google • Hosting

Bootstrap CDN

10.0% • BootstrapCDN • Hosting

10.

Cloudflare

9.44% • Cloudflare • Hosting

11.

Facebook

9.15% • Meta • Advertising

12.

OneTrust

7.51% • OneTrust • Consent Management

6.32% • Google • Advertising

15.

LinkedIn Analytics

6.26% • Microsoft • Site Analytics

16.

Amazon Web Services

6.05% • Amazon • Hosting

17.

Crazy Egg

5.84% • Crazy Egg • Site Analytics

18.

Atlassian

5.84% • Atlassian • Customer Interaction

19.

YouTube

5.25% • Google • Audio/Video Player

20.

LinkedIn Ads

5.17% • Microsoft • Advertising

21.

X Advertising

4.59% • X Corp. • Advertising

22.

Google User Content

4.24% • Google • Hosting

23.

AddToAny

4.07% • AddToAny • Social Media

24.

Heap

3.7% • Heap • Site Analytics

25.

Amazon CloudFront

3.65% • Amazon • Hosting

26.

Canvas

3.54% • • Customer Interaction

27.

New Relic

3.3% • New Relic • Site Analytics

28.

Microsoft Clarity

3.23% • Microsoft • Site Analytics

29.

Google Photos

3.03% • Google • Hosting

30.

Google AdServices

3.01% • Google • Advertising

31.

jQuery

2.99% • JS Foundation • Hosting

32.

Hotjar

2.74% • Hotjar • Site Analytics

33.

Piwik PRO Analytics Suite

2.66% • Piwik PRO • Site Analytics

2.12% • X Corp. • Social Media

36.

Google Analytics with signals

1.86% • Google • Advertising

37.

DataTables

1.72% • • Customer Interaction

38.

Pingdom

1.54% • SolarWinds • Site Analytics

39.

ShareThis

1.36% • ShareThis, Inc. • Advertising

40.

Microsoft Services

1.34% • Microsoft • Misc

41.

Zendesk

1.33% • Zendesk • Customer Interaction

42.

Zendesk CDN

1.31% • Zendesk • Misc

43.

Jetpack

1.28% • Automattic • Site Analytics

44.

WordPress Stats

1.27% • Automattic • Site Analytics

45.

Fathom Analytics

1.11% • Conva Ventures • Site Analytics

46.

Clicky

1.1% • Clicky • Site Analytics

47.

TikTok Analytics

1.04% • ByteDance Inc • Site Analytics

4.26

Trackers Per Page Load

2.52

Tracking Requests Per Page Load

8.63%

Trackers Requests / All Requests

2.65MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies