umich.edu

Observed activities (47)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag
60.62% Google Advertising
2.
Google Static
36.69% Google Hosting
3.
Google Fonts
27.49% Google Hosting
4.
Google
25.89% Google Advertising
5.
Amazon Web Services
14.14% Amazon Hosting
6.
Google Analytics
13.24% Google Site Analytics
7.
Adobe Typekit
12.65% Adobe Utilities
8.
Cloudflare
12.63% Cloudflare Hosting
9.
Heap
11.61% Heap Site Analytics
10.
Canvas
10.75% Customer Interaction
11.
Bootstrap CDN
10.34% BootstrapCDN Hosting
12.
jsDelivr
10.14% Hosting
13.
Google APIs
10.03% Google Hosting
14.
Facebook
8.44% Meta Advertising
15.
Atlassian
7.67% Atlassian Customer Interaction
16.
OneTrust
7.46% OneTrust Consent Management
17.
DoubleClick
6.3% Google Advertising
18.
fontawesome.com
6.18% Hosting
19.
Crazy Egg
5.94% Crazy Egg Site Analytics
20.
YouTube
5.04% Google Audio/Video Player
21.
Microsoft Clarity
4.99% Microsoft Site Analytics
22.
AddToAny
4.98% AddToAny Social Media
23.
Amazon CloudFront
4.42% Amazon Hosting
24.
New Relic
4.23% New Relic Site Analytics
25.
Google User Content
3.77% Google Hosting
26.
LinkedIn Analytics
3.69% Microsoft Site Analytics
27.
LinkedIn Ads
3.17% Microsoft Advertising
28.
Google Photos
3.1% Google Hosting
29.
X Advertising
3.07% X Corp. Advertising
30.
Google Analytics with signals
2.85% Google Advertising
31.
X Corp.
2.69% X Corp. Social Media
32.
Google AdServices
2.68% Google Advertising
33.
Hotjar
2.57% Hotjar Site Analytics
34.
jQuery
2.41% JS Foundation Hosting
35.
Piwik PRO Tag Manager
2.34% Cookie Information Utilities
36.
unpkg
2.25% Hosting
37.
SiteImprove Analytics
1.8% Siteimprove Site Analytics
38.
DataTables
1.69% Customer Interaction
39.
X Analytics
1.48% X Corp. Site Analytics
40.
Snapchat For Business
1.44% Snap Technologies Advertising
41.
Pingdom
1.34% SolarWinds Site Analytics
42.
Jetpack
1.32% Automattic Site Analytics
43.
WordPress Stats
1.18% Automattic Site Analytics
44.
Microsoft Services
1.17% Microsoft Misc
45.
Fathom Analytics
1.11% Conva Ventures Site Analytics
46.
Clicky
1.09% Clicky Site Analytics
47.
OptInMonster
1.01% OptinMonster Customer Interaction

4.32

Trackers Per Page Load

3.71

Tracking Requests Per Page Load

12.52%

Trackers Requests / All Requests

12.85MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies