tripadvisor.com

1.

TripAdvisor

91.95% • IAC (InterActiveCorp) • Misc

2.

OneTrust

89.94% • OneTrust • Consent Management

3.

DataDome

86.15% • DataDome • Site Analytics

4.

DoubleClick

83.46% • Google • Advertising

5.

Google

80.14% • Google • Advertising

6.

Google Tag

34.17% • Google • Advertising

7.

Google Static

32.97% • Google • Hosting

8.

Amazon Advertising

31.19% • Amazon • Advertising

9.

Facebook

28.39% • Meta • Advertising

10.

Rubicon

25.76% • The Rubicon Project, Limited • Advertising

11.

Pinterest

17.0% • Pinterest • Social Media

12.

ScoreCard Research Beacon

15.35% • comScore, Inc. • Site Analytics

13.

TikTok Analytics

15.28% • ByteDance Inc • Site Analytics

14.

Google AdServices

11.92% • Google • Advertising

15.

LiveRamp

10.86% • LiveRamp • Advertising

16.

ClickTripz

10.06% • ClickTripz • Advertising

17.

Google User Content

8.47% • Google • Hosting

18.

Google Fonts

7.93% • Google • Hosting

19.

Microsoft Advertising

7.81% • Microsoft • Advertising

20.

Google APIs

7.65% • Google • Hosting

21.

Google Syndication

4.26% • Google • Advertising

22.

Yahoo! Japan Retargeting

3.94% • Yahoo! Japan • Advertising

23.

SOASTA mPulse

3.22% • Akamai Technologies • Site Analytics

24.

Google Analytics with signals

2.91% • Google • Advertising

25.

Integral Ad Science

2.87% • Integral Ad Science, Inc. • Advertising

26.

Live Intent

1.76% • LiveIntent • Site Analytics

27.

TradeDesk

1.68% • The Trade Desk • Advertising

28.

Index Exchange

1.64% • Index Exchange, Inc. • Advertising

29.

Media.net

1.62% • Media.net • Advertising

30.

Dotomi

1.61% • Conversant • Advertising

31.

PubMatic

1.61% • PubMatic, Inc. • Advertising

32.

Yahoo!

1.57% • Verizon • Site Analytics

33.

YouTube

1.47% • Google • Audio/Video Player

34.

Teads

1.33% • Teads • Advertising

35.

Adobe Audience Manager

1.28% • Adobe • Advertising

36.

Sentry

1.22% • Sentry • Site Analytics

37.

Yahoo! Ad Manager Plus

1.04% • Verizon • Advertising