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tripadvisor.ca

Observed activities (38)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
TripAdvisor
91.71% • IAC (InterActiveCorp) • Misc
2.
OneTrust
90.44% • OneTrust • Consent Management
3.
DataDome
88.53% • DataDome • Site Analytics
4.
DoubleClick
83.25% • Google • Advertising
5.
Google
73.95% • Google • Advertising
6.
Google Tag
48.81% • Google • Advertising
7.
Amazon Advertising
45.8% • Amazon • Advertising
8.
Google Static
33.87% • Google • Hosting
9.
Rubicon
31.67% • The Rubicon Project, Limited • Advertising
10.
Facebook
21.37% • Meta • Advertising
11.
Pinterest
10.93% • Pinterest • Social Media
12.
ScoreCard Research Beacon
10.82% • comScore, Inc. • Site Analytics
13.
TikTok Analytics
10.8% • ByteDance Inc • Site Analytics
14.
Google AdServices
10.73% • Google • Advertising
15.
Google User Content
8.69% • Google • Hosting
16.
Google APIs
6.58% • Google • Hosting
17.
ClickTripz
6.43% • ClickTripz • Advertising
18.
Google Fonts
5.81% • Google • Hosting
19.
Microsoft Advertising
5.51% • Microsoft • Advertising
20.
Yahoo! Japan Retargeting
3.76% • Yahoo! Japan • Advertising
21.
Sentry
3.67% • Sentry • Utilities
22.
Google Syndication
3.64% • Google • Advertising
23.
Integral Ad Science
3.47% • Integral Ad Science, Inc. • Advertising
24.
Google Analytics with signals
3.47% • Google • Advertising
25.
Live Intent
2.53% • LiveIntent • Site Analytics
26.
Index Exchange
1.76% • Index Exchange, Inc. • Advertising
27.
TradeDesk
1.76% • The Trade Desk • Advertising
28.
Media.net
1.75% • Media.net • Advertising
29.
PubMatic
1.73% • PubMatic, Inc. • Advertising
30.
Dotomi
1.7% • Conversant • Advertising
31.
Yahoo!
1.64% • Verizon • Site Analytics
32.
SOASTA mPulse
1.62% • Akamai Technologies • Site Analytics
33.
LiveRamp
1.53% • LiveRamp • Advertising
34.
Adobe Audience Manager
1.53% • Adobe • Advertising
35.
Teads
1.48% • Teads • Advertising
36.
YouTube
1.48% • Google • Audio/Video Player
37.
Yahoo! Ad Manager Plus
1.17% • Verizon • Advertising
38.
StickyAds
1.06% • Comcast • Advertising

8.25

Trackers Per Page Load

10.43

Tracking Requests Per Page Load

5.74%

Trackers Requests / All Requests

1.27MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies