tiaa.org

1.

Google Tag

95.99% • Google • Advertising

2.

Adobe Audience Manager

93.15% • Adobe • Advertising

3.

Qualtrics

83.19% • Qualtrics • Site Analytics

4.

Google

52.79% • Google • Advertising

5.

Demandbase

51.98% • Demandbase • Advertising

6.

TradeDesk

50.76% • The Trade Desk • Advertising

7.

LinkedIn Analytics

50.66% • Microsoft • Site Analytics

8.

X Advertising

50.47% • X Corp. • Advertising

9.

Facebook

50.3% • Meta • Advertising

10.

LinkedIn Ads

47.94% • Microsoft • Advertising

11.

Microsoft Advertising

35.87% • Microsoft • Advertising

12.

Arkose Labs

34.44% • • Site Analytics

13.

DoubleClick

29.44% • Google • Advertising

14.

Dynatrace

27.97% • Thoma Bravo • Site Analytics

15.

Crazy Egg

27.39% • Crazy Egg • Site Analytics

16.

Google Static

26.85% • Google • Hosting

17.

SOASTA mPulse

23.97% • Akamai Technologies • Site Analytics

18.

Google Analytics

23.52% • Google • Site Analytics

19.

Adobe Experience Cloud

22.57% • Adobe • Site Analytics

20.

Reddit

18.08% • reddit • Social Media

21.

Pinterest

17.28% • Pinterest • Social Media

22.

Cloudflare

17.08% • Cloudflare • Hosting

23.

Akamai Technologies

15.38% • Akamai Technologies • Hosting

24.

Adobe Dynamic Media

11.22% • Adobe • Advertising

25.

Google Analytics with signals

8.31% • Google • Advertising

26.

X Analytics

6.88% • X Corp. • Site Analytics

27.

X Corp.

6.81% • X Corp. • Social Media

28.

Google Syndication

5.56% • Google • Advertising

29.

Evergage

4.29% • Evergage • Customer Interaction

30.

Google Fonts

3.06% • Google • Hosting

31.

ThreatMetrix

3.03% • ThreatMetrix • Site Analytics

32.

Dstillery

2.62% • Dstillery • Advertising

33.

Spotify

2.59% • Spotify • Audio/Video Player

34.

Sentry

1.2% • Sentry • Site Analytics