tiaa.org

1.

Google Tag

96.65% • Google • Advertising

2.

Adobe Audience Manager

94.1% • Adobe • Advertising

3.

Qualtrics

84.56% • Qualtrics • Site Analytics

4.

Arkose Labs

36.71% • • Site Analytics

5.

Google Static

29.82% • Google • Hosting

6.

Dynatrace

29.38% • Thoma Bravo • Site Analytics

7.

Google

27.02% • Google • Advertising

8.

LinkedIn Ads

25.9% • Microsoft • Advertising

9.

TradeDesk

25.87% • The Trade Desk • Advertising

10.

Demandbase

25.74% • Demandbase • Advertising

11.

X Advertising

25.6% • X Corp. • Advertising

12.

Facebook

25.19% • Meta • Advertising

13.

LinkedIn Analytics

24.96% • Microsoft • Site Analytics

14.

Adobe Experience Cloud

21.86% • Adobe • Site Analytics

15.

SOASTA mPulse

21.6% • Akamai Technologies • Site Analytics

16.

DoubleClick

21.31% • Google • Advertising

17.

Cloudflare

18.22% • Cloudflare • Hosting

18.

Microsoft Advertising

17.73% • Microsoft • Advertising

19.

Akamai Technologies

16.19% • Akamai Technologies • Hosting

20.

Crazy Egg

15.06% • Crazy Egg • Site Analytics

21.

Google Analytics

14.36% • Google • Site Analytics

22.

Adobe Dynamic Media

12.19% • Adobe • Advertising

23.

Google Analytics with signals

9.58% • Google • Advertising

24.

Reddit

8.04% • reddit • Social Media

25.

Pinterest

7.47% • Pinterest • Social Media

26.

X Analytics

6.89% • X Corp. • Site Analytics

27.

X Corp.

6.77% • X Corp. • Social Media

28.

Evergage

4.71% • Evergage • Customer Interaction

29.

Google Syndication

4.3% • Google • Advertising

30.

ThreatMetrix

3.22% • LexisNexis • Utilities

31.

Google Fonts

2.9% • Google • Hosting

32.

Dstillery

2.7% • Dstillery • Advertising

33.

Spotify

2.5% • Spotify • Audio/Video Player