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theroot.com

Observed activities (67)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag
95.76% • Google • Advertising
2.
ScoreCard Research Beacon
94.6% • comScore, Inc. • Site Analytics
3.
DoubleClick
93.9% • Google • Advertising
4.
SpeedCurve
92.92% • • Site Analytics
5.
Ad Lightning
91.95% • Ad Lightning • Advertising
6.
Index Exchange
91.79% • Index Exchange, Inc. • Advertising
7.
Google APIs
88.91% • Google • Hosting
8.
Taboola
88.23% • Taboola • Advertising
9.
Amazon Advertising
87.87% • Amazon • Advertising
10.
Integral Ad Science
32.5% • Integral Ad Science, Inc. • Advertising
11.
Connatix
24.25% • Connatix Native Exchange Inc. • Advertising
12.
Bombora
21.08% • Bombora • Site Analytics
13.
TradeDesk
15.08% • The Trade Desk • Advertising
14.
ChartBeat
13.83% • ChartBeat • Site Analytics
15.
videoplayerhub.com
13.61% • • Misc
16.
Google
9.52% • Google • Advertising
17.
Google Static
8.39% • Google • Hosting
18.
Rubicon
7.72% • The Rubicon Project, Limited • Advertising
19.
AppNexus
7.62% • Microsoft • Advertising
20.
Kargo
7.12% • Kargo • Advertising
21.
Criteo
6.92% • Criteo • Advertising
22.
X Corp.
6.73% • X Corp. • Social Media
23.
Teads
6.58% • Teads • Advertising
24.
YouTube
5.98% • Google • Audio/Video Player
25.
Google Syndication
5.38% • Google • Advertising
26.
Google Photos
5.32% • Google • Hosting
27.
X Syndication
5.13% • X Corp. • Social Media
28.
33Across
4.78% • 33Across • Advertising
29.
LiveRamp
4.56% • LiveRamp • Advertising
30.
Conversant
4.44% • Conversant • Advertising
31.
PageFair
4.33% • Blockthrough • Customer Interaction
32.
Bidswitch
4.32% • Criteo • Advertising
33.
Google Analytics with signals
4.19% • Google • Advertising
34.
TripleLift
4.02% • TripleLift, Inc. • Advertising
35.
ad-delivery.net
3.86% • • Misc
36.
Adobe Audience Manager
3.23% • Adobe • Advertising
37.
Bounce Exchange
3.21% • Bounce Exchange • Advertising
38.
DoubleVerify
3.13% • DoubleVerify • Advertising
39.
Google Analytics
2.74% • Google • Site Analytics
40.
Google AdServices
2.71% • Google • Advertising
41.
Instagram
2.46% • Meta • Misc
42.
Google Fonts
2.19% • Google • Hosting
43.
Live Intent
1.94% • LiveIntent • Site Analytics
44.
ID5 Sync
1.93% • ID5 Technology Ltd. • Site Analytics
45.
Eyeota
1.89% • Eyeota • Advertising
46.
PubMatic
1.88% • PubMatic, Inc. • Advertising
47.
SMART AdServer
1.63% • Smart Adserver • Advertising
48.
Yahoo! Analytics
1.45% • Verizon • Site Analytics

12.78

Trackers Per Page Load

13.6

Tracking Requests Per Page Load

12.6%

Trackers Requests / All Requests

9.73MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies