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smithsonianmag.com

Observed activities (103)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag
92.5% • Google • Advertising
2.
fontawesome.com
91.13% • • Hosting
3.
Google Static
90.07% • Google • Hosting
4.
pub.network
88.02% • • Advertising
5.
Cloudflare Insights
88.01% • Cloudflare • Site Analytics
6.
Google Fonts
84.08% • Google • Hosting
7.
Dianomi
75.67% • Dianomi • Advertising
8.
Google
45.38% • Google • Advertising
9.
Google Analytics
43.59% • Google • Site Analytics
10.
OneTrust
43.55% • OneTrust • Consent Management
11.
Parse.ly
42.97% • Parse.ly • Site Analytics
12.
Microsoft Advertising
36.01% • Microsoft • Advertising
13.
OptInMonster
30.85% • OptinMonster • Customer Interaction
14.
Amazon Web Services
30.37% • Amazon • Hosting
15.
ScoreCard Research Beacon
30.08% • comScore, Inc. • Site Analytics
16.
DoubleClick
24.86% • Google • Advertising
17.
Sentry
24.53% • Sentry • Site Analytics
18.
Google AdServices
18.75% • Google • Advertising
19.
Hotjar
15.68% • Hotjar • Site Analytics
20.
YouTube
14.36% • Google • Audio/Video Player
21.
Facebook
8.76% • Meta • Advertising
22.
Google APIs
6.06% • Google • Hosting
23.
videoplayerhub.com
4.82% • • Misc
24.
Google Syndication
4.79% • Google • Advertising
25.
X Corp.
4.73% • X Corp. • Social Media
26.
Instagram
4.64% • Meta • Misc
27.
PageFair
3.63% • Blockthrough • Customer Interaction
28.
ad-delivery.net
3.17% • • Misc
29.
Amazon Advertising
3.09% • Amazon • Advertising
30.
X Syndication
3.06% • X Corp. • Social Media
31.
Cloudflare
2.98% • Cloudflare • Hosting
32.
Facebook CDN
2.98% • Meta • Hosting
33.
PubMatic
2.91% • PubMatic, Inc. • Advertising
34.
Google Photos
2.9% • Google • Hosting
35.
LiveRamp
2.83% • LiveRamp • Advertising
36.
Google Analytics with signals
2.81% • Google • Advertising
37.
OpenX
2.78% • OpenX Software Ltd. • Advertising
38.
Rubicon
2.71% • The Rubicon Project, Limited • Advertising
39.
Criteo
2.64% • Criteo • Advertising
40.
ID5 Sync
2.63% • ID5 Technology Ltd. • Site Analytics
41.
Bidswitch
2.59% • Criteo • Advertising
42.
StickyAds
2.52% • Comcast • Advertising
43.
AppNexus
2.46% • Microsoft • Advertising
44.
Microsoft Clarity
2.46% • Microsoft • Site Analytics
45.
Quantcast
2.43% • Quantcast International Limited • Advertising
46.
Adform
2.38% • Adform • Advertising
47.
Live Intent
2.28% • LiveIntent • Site Analytics
48.
TradeDesk
2.28% • The Trade Desk • Advertising

13.32

Trackers Per Page Load

25.57

Tracking Requests Per Page Load

24.26%

Trackers Requests / All Requests

3.2MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies