rakuten.com

Observed activities (56)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

86.73% • Google • Advertising

AT Internet

78.49% • AT Internet • Site Analytics

Didomi

76.0% • Didomi • Consent Management

Criteo

57.47% • Criteo • Advertising

DataDome

55.92% • DataDome • Site Analytics

Google

33.56% • Google • Advertising

Google APIs

25.95% • Google • Hosting

Google Syndication

18.99% • Google • Advertising

Facebook

17.54% • Meta • Advertising

10.

TikTok Analytics

14.68% • ByteDance Inc • Site Analytics

11.

DoubleClick

14.66% • Google • Advertising

12.

Effiliation

13.93% • Effiliation • Advertising

13.

Digital Window

13.46% • Axel Springer Group • Advertising

14.

ContentSquare

13.41% • Content Square • Advertising

15.

Microsoft Advertising

11.65% • Microsoft • Advertising

16.

SOASTA mPulse

9.36% • Akamai Technologies • Site Analytics

17.

Target 2 Sell

8.9% • Target 2 Sell • Advertising

18.

Google Analytics

7.76% • Google • Site Analytics

19.

Queue-it

6.69% • • Site Analytics

20.

Google AdServices

6.55% • Google • Advertising

21.

Fastly

6.41% • Fastly • Hosting

22.

Google Static

5.87% • Google • Hosting

23.

5.7% • Pinterest • Social Media

24.

Captify

5.52% • Captify • Advertising

25.

LinkedIn Analytics

5.4% • Microsoft • Site Analytics

26.

Rakuten LinkShare

5.19% • Rakuten Marketing LLC • Advertising

27.

Yahoo!

5.16% • Verizon • Site Analytics

28.

TradeDesk

4.88% • The Trade Desk • Advertising

29.

DataXu

4.83% • DataXu • Advertising

30.

Simpli.fi

4.78% • Simplifi Holdings Inc. • Advertising

31.

Rakuten Display

4.45% • Rakuten Marketing LLC • Advertising

3.94% • Google • Hosting

34.

RTB House

3.8% • RTB House • Advertising

35.

LiveRamp

3.68% • LiveRamp • Advertising

36.

Dotomi

3.21% • Conversant • Advertising

37.

LinkedIn Ads

2.63% • Microsoft • Advertising

38.

AppNexus

2.4% • Microsoft • Advertising

39.

Mediarithmics

2.22% • mediarithmics • Advertising

40.

Yahoo! Analytics

2.05% • Verizon • Site Analytics

41.

Rubicon

1.9% • The Rubicon Project, Limited • Advertising

42.

Amazon Web Services

1.86% • Amazon • Hosting

43.

OneTrust

1.83% • OneTrust • Consent Management

44.

Sprig

1.8% • Sprig • Customer Interaction

45.

PubMatic

1.79% • PubMatic, Inc. • Advertising

46.

Nativo

1.68% • Nativo • Advertising

47.

X Advertising

1.64% • X Corp. • Advertising

48.

Adobe Audience Manager

1.63% • Adobe • Advertising

7.84

Trackers Per Page Load

7.03

Tracking Requests Per Page Load

22.75%

Trackers Requests / All Requests

0.55MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies