purdue.edu

Observed activities (42)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google

74.49% • Google • Advertising

Google Tag

73.44% • Google • Advertising

Adobe Typekit

63.25% • Adobe • Utilities

fontawesome.com

47.47% • • Hosting

DoubleClick

45.89% • Google • Advertising

Index Exchange

40.02% • Index Exchange, Inc. • Advertising

Google Analytics

28.56% • Google • Site Analytics

Google Static

22.25% • Google • Hosting

PubMatic

16.86% • PubMatic, Inc. • Advertising

10.

Google Fonts

13.59% • Google • Hosting

11.

Google User Content

12.68% • Google • Hosting

12.

Bootstrap CDN

10.02% • BootstrapCDN • Hosting

13.

Google APIs

9.89% • Google • Hosting

14.

Cloudflare

9.65% • Cloudflare • Hosting

15.

jQuery

7.49% • JS Foundation • Hosting

16.

X Advertising

5.5% • X Corp. • Advertising

17.

YouTube

5.26% • Google • Audio/Video Player

18.

Facebook

4.8% • Meta • Advertising

19.

Amazon Web Services

4.16% • Amazon • Hosting

20.

Google AdServices

3.67% • Google • Advertising

21.

Microsoft Services

2.8% • Microsoft • Misc

22.

SiteImprove Analytics

2.62% • Siteimprove • Site Analytics

23.

Google Photos

2.59% • Google • Hosting

2.0% • Microsoft • Misc

26.

LinkedIn Analytics

1.93% • Microsoft • Site Analytics

27.

Microsoft Ajax CDN

1.87% • Microsoft • Hosting

28.

Hotjar

1.78% • Hotjar • Site Analytics

29.

office.com

1.62% • Microsoft • Misc

30.

Yahoo!

1.58% • Verizon • Site Analytics

31.

New Relic

1.55% • New Relic • Site Analytics

32.

Amazon Advertising

1.52% • Amazon • Advertising

33.

Google Syndication

1.41% • Google • Advertising

34.

StickyAds

1.38% • Comcast • Advertising

35.

Adobe Audience Manager

1.35% • Adobe • Advertising

36.

Live Intent

1.33% • LiveIntent • Site Analytics

37.

TradeDesk

1.12% • The Trade Desk • Advertising

38.

Yahoo! Ad Manager Plus

1.1% • Verizon • Advertising

39.

Quantcast

1.05% • Quantcast International Limited • Advertising

40.

X Corp.

1.05% • X Corp. • Social Media

41.

AppNexus

1.04% • Microsoft • Advertising

42.

Yahoo! Analytics

1.04% • Verizon • Site Analytics

6.49

Trackers Per Page Load

12.0

Tracking Requests Per Page Load

17.0%

Trackers Requests / All Requests

1.36MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies