pitchfork.com

1.

OneTrust

91.42% • OneTrust • Consent Management

2.

Google Tag

90.16% • Google • Advertising

3.

DoubleClick

89.29% • Google • Advertising

4.

Taboola

87.48% • Taboola • Advertising

5.

Facebook

50.26% • Meta • Advertising

6.

Google APIs

46.63% • Google • Hosting

7.

Amazon CloudFront

43.44% • Amazon • Hosting

8.

Google

24.8% • Google • Advertising

9.

SkimLinks

22.78% • SkimLinks • Advertising

10.

ScoreCard Research Beacon

17.32% • comScore, Inc. • Site Analytics

11.

Parse.ly

16.35% • Parse.ly • Site Analytics

12.

Hotjar

15.88% • Hotjar • Site Analytics

13.

Sailthru Horizon

15.72% • Sailthru • Advertising

14.

AppNexus

15.15% • Microsoft • Advertising

15.

X Advertising

14.75% • X Corp. • Advertising

16.

Quantcast

14.7% • Quantcast International Limited • Advertising

17.

TikTok Analytics

14.68% • ByteDance Inc • Site Analytics

18.

Snapchat For Business

14.66% • Snap Technologies • Advertising

19.

Outbrain

14.63% • Outbrain • Advertising

20.

LiveRamp

14.62% • LiveRamp • Advertising

21.

Audience Square

14.58% • Audigent • Advertising

22.

Qualia

14.5% • Qualia • Advertising

23.

LinkedIn Analytics

14.15% • Microsoft • Site Analytics

24.

Google Static

13.95% • Google • Hosting

25.

YouTube

10.98% • Google • Audio/Video Player

26.

Google Photos

7.44% • Google • Hosting

27.

Integral Ad Science

6.82% • Integral Ad Science, Inc. • Advertising

28.

Google Syndication

5.41% • Google • Advertising

29.

Amazon Advertising

4.92% • Amazon • Advertising

30.

Criteo

4.09% • Criteo • Advertising

31.

Google Analytics

3.96% • Google • Site Analytics

32.

Google Analytics with signals

3.81% • Google • Advertising

33.

LinkedIn Ads

3.59% • Microsoft • Advertising

34.

Bounce Exchange

3.56% • Bounce Exchange • Advertising

35.

Google Fonts

3.45% • Google • Hosting

36.

Quantcount

2.83% • Quantcast International Limited • Site Analytics

37.

X Corp.

2.78% • X Corp. • Social Media

38.

Rubicon

2.75% • The Rubicon Project, Limited • Advertising

39.

DoubleVerify

2.74% • DoubleVerify • Advertising

40.

TradeDesk

2.46% • The Trade Desk • Advertising

41.

PubMatic

2.45% • PubMatic, Inc. • Advertising

42.

Media.net

2.37% • Media.net • Advertising

43.

BounceX

2.31% • • Advertising

44.

Moat

2.27% • Oracle • Advertising

45.

OpenX

2.26% • OpenX Software Ltd. • Advertising

46.

X Analytics

2.24% • X Corp. • Site Analytics

47.

Adobe Audience Manager

2.24% • Adobe • Advertising

48.

Google AdServices

2.18% • Google • Advertising

49.

Index Exchange

2.1% • Index Exchange, Inc. • Advertising

50.

TripleLift

1.96% • TripleLift, Inc. • Advertising

51.

Permutive

1.78% • Permutive, Inc. • Advertising

52.

Tapad

1.75% • Telenor Group • Advertising

53.

Google User Content

1.72% • Google • Hosting

54.

Sentry

1.5% • Sentry • Utilities

55.

Spotify

1.29% • Spotify • Audio/Video Player

56.

SMART AdServer

1.2% • Smart Adserver • Advertising

57.

Pinterest

1.0% • Pinterest • Social Media