parade.com

1.

DoubleClick

89.99% • Google • Advertising

2.

Google Tag

89.72% • Google • Advertising

3.

Google Analytics

87.65% • Google • Site Analytics

4.

DataDome

87.63% • DataDome • Site Analytics

5.

Amazon Advertising

86.86% • Amazon • Advertising

6.

DoubleVerify

86.31% • DoubleVerify • Advertising

7.

Adobe Typekit

81.29% • Adobe • Essential

8.

ScoreCard Research Beacon

79.97% • comScore, Inc. • Site Analytics

9.

YouTube

79.8% • Google • Audio/Video Player

10.

Google Fonts

73.96% • Google • Hosting

11.

Cloudflare Insights

69.45% • Cloudflare • Site Analytics

12.

PubMatic

68.56% • PubMatic, Inc. • Advertising

13.

LiftIgniter

68.14% • LiftIgniter • Customer Interaction

14.

Facebook

68.12% • Meta • Advertising

15.

Yahoo!

67.9% • Verizon • Site Analytics

16.

Rubicon

67.88% • The Rubicon Project, Limited • Advertising

17.

Criteo

67.82% • Criteo • Advertising

18.

Index Exchange

67.76% • Index Exchange, Inc. • Advertising

19.

AppNexus

67.55% • Microsoft • Advertising

20.

TripleLift

67.45% • TripleLift, Inc. • Advertising

21.

TradeDesk

67.41% • The Trade Desk • Advertising

22.

PulsePoint

67.38% • PulsePoint, Inc. • Advertising

23.

33Across

67.23% • 33Across • Advertising

24.

Kargo

67.14% • Kargo • Advertising

25.

sovrn

67.02% • Sovrn Holdings Inc • Advertising

26.

Brandmetrics.com

65.51% • • Advertising

27.

Parse.ly

65.04% • Parse.ly • Site Analytics

28.

Live Intent

63.12% • LiveIntent • Site Analytics

29.

Outbrain

62.29% • Outbrain • Advertising

30.

SkimLinks

62.22% • SkimLinks • Advertising

31.

Teads

61.85% • Teads • Advertising

32.

Bombora

61.82% • Bombora • Site Analytics

33.

LiveRamp

52.12% • LiveRamp • Advertising

34.

Hotjar

36.03% • Hotjar • Site Analytics

35.

Sourcepoint CMP

19.4% • Sourcepoint • Consent Management

36.

Instagram

13.3% • Meta • Misc

37.

Google Static

12.27% • Google • Hosting

38.

Google

12.23% • Google • Advertising

39.

Facebook Social Graph

11.97% • Meta • Social Media

40.

Google APIs

9.42% • Google • Hosting

41.

Bidswitch

5.34% • Criteo • Advertising

42.

Google Syndication

5.15% • Google • Advertising

43.

Google AdServices

4.69% • Google • Advertising

44.

X Corp.

4.66% • X Corp. • Social Media

45.

Lotame

4.14% • Lotame • Advertising

46.

ID5 Sync

4.07% • ID5 Technology Ltd. • Site Analytics

47.

Adobe Audience Manager

3.85% • Adobe • Advertising

48.

OpenX

3.8% • OpenX Software Ltd. • Advertising

49.

Dotomi

3.77% • Conversant • Advertising

50.

X Syndication

3.77% • X Corp. • Social Media

51.

Google Analytics with signals

3.72% • Google • Advertising

52.

Integral Ad Science

3.72% • Integral Ad Science, Inc. • Advertising

53.

Permutive

3.64% • Permutive, Inc. • Advertising

54.

SMART AdServer

3.56% • Smart Adserver • Advertising

55.

StickyAds

3.44% • Comcast • Advertising

56.

Google Photos

3.28% • Google • Hosting

57.

Eyeota

3.26% • Eyeota • Advertising

58.

Rhythmone Beacon

3.2% • RhythmOne, LLC • Advertising

59.

Amazon Web Services

3.19% • Amazon • Hosting

60.

Conversant

3.14% • Conversant • Advertising

61.

Taboola

2.94% • Taboola • Advertising

62.

Google User Content

2.88% • Google • Hosting

63.

ShareThrough

2.69% • Sharethrough, Inc • Advertising

64.

Media.net

2.63% • Media.net • Advertising

65.

33Across

2.53% • 33Across • Advertising

66.

Intent IQ

2.5% • AlmondNet • Advertising

67.

Smaato

2.49% • Verve Group • Advertising

68.

Yahoo! Ad Manager Plus

2.37% • Verizon • Advertising

69.

Yahoo! Analytics

2.31% • Verizon • Site Analytics

70.

Beeswax

2.27% • Beeswax • Advertising

71.

Zemanta

2.24% • Outbrain • Customer Interaction

72.

Aggregate Knowledge

2.17% • TransUnion • Advertising

73.

Quantcast

2.13% • Quantcast International Limited • Advertising

74.

ADman Media

2.04% • illumin • Advertising

75.

Unruly Media

1.98% • Tremor International • Advertising

76.

Connatix

1.98% • Connatix Native Exchange Inc. • Advertising

77.

SiteScout by Centro

1.95% • Centro • Advertising

78.

Yieldmo

1.94% • Yieldmo, Inc. • Advertising

79.

RTB House

1.88% • RTB House • Advertising

80.

Microsoft Advertising

1.87% • Microsoft • Advertising

81.

StackAdapt

1.86% • StackAdapt • Advertising

82.

Adelphic

1.83% • Viant • Site Analytics

83.

Adform

1.8% • Adform • Advertising

84.

Tapad

1.76% • Telenor Group • Advertising

85.

SundaySky

1.74% • SundaySky • Advertising

86.

Salesforce DMP

1.72% • Salesforce • Advertising

87.

Turn Inc.

1.65% • Singtel • Advertising

88.

SpringServe

1.63% • SpringServe, LLC • Advertising

89.

Adtheorent

1.62% • AdTheorent, Inc • Advertising

90.

Verizon Media

1.61% • Verizon • Advertising

91.

Zeta

1.61% • Zeta Global • Customer Interaction

92.

Sentry

1.57% • Sentry • Site Analytics

93.

Ogury

1.56% • Ogury • Advertising

94.

ORC International

1.55% • Engine • Advertising

95.

Akamai Technologies

1.54% • Akamai Technologies • Hosting

96.

Improve Digital

1.53% • Improve Digital • Advertising

97.

Brightcove Player

1.52% • Brightcove • Audio/Video Player

98.

Simpli.fi

1.51% • Simplifi Holdings Inc. • Advertising

99.

Brightcove

1.51% • Brightcove • Site Analytics

100.

LinkedIn Ads

1.49% • Microsoft • Advertising

101.

StreamRail

1.48% • ironSource • Advertising

102.

boltdns.net

1.46% • • Misc

103.

BlueKai

1.45% • Oracle • Advertising

104.

MediaMath

1.42% • MediaMath, Inc. • Advertising

105.

Tremor Video

1.42% • Tremor Video • Audio/Video Player

106.

jsDelivr

1.31% • • Hosting

107.

Oath

1.31% • Verizon • Misc

108.

Bounce Exchange

1.28% • Bounce Exchange • Advertising

109.

AniView

1.25% • • Advertising

110.

eXelate

1.2% • Nielsen • Advertising

111.

Adyoulike

1.18% • Open Web • Advertising

112.

DataXu

1.17% • DataXu • Advertising

113.

Amazon CDN

1.15% • Amazon • Hosting

114.

Moat

1.11% • Oracle • Advertising

115.

Active Agent

1.1% • Active Agent AG • Advertising

116.

TikTok CDN

1.09% • ByteDance Inc • Hosting

117.

Nativo

1.07% • Nativo • Advertising

118.

Amazon CloudFront

1.05% • Amazon • Hosting

119.

DeepIntent

1.04% • Deep Intent • Advertising

120.

ClickCertain

1.04% • ClickCertain • Advertising

121.

gumgum

1.03% • GumGum • Advertising

122.

Intimate Merger

1.03% • Intimate Merger • Site Analytics

123.

Sonobi

1.01% • Sonobi, Inc • Advertising

124.

Xaxis

1.01% • Xaxis • Advertising