parade.com

Observed activities (128)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag
92.15% Google Advertising
2.
DoubleClick
92.13% Google Advertising
3.
DataDome
91.13% DataDome Site Analytics
4.
Google Analytics
91.11% Google Site Analytics
5.
Amazon Advertising
90.19% Amazon Advertising
6.
DoubleVerify
90.01% DoubleVerify Advertising
7.
YouTube
87.46% Google Audio/Video Player
8.
Adobe Typekit
87.39% Adobe Utilities
9.
ScoreCard Research Beacon
83.28% comScore, Inc. Site Analytics
10.
Cloudflare Insights
82.22% Cloudflare Site Analytics
11.
Facebook
81.22% Meta Advertising
12.
LiftIgniter
80.7% LiftIgniter Customer Interaction
13.
Rubicon
80.42% The Rubicon Project, Limited Advertising
14.
Index Exchange
80.32% Index Exchange, Inc. Advertising
15.
AppNexus
80.26% Microsoft Advertising
16.
PubMatic
80.15% PubMatic, Inc. Advertising
17.
Yahoo!
80.1% Verizon Site Analytics
18.
PulsePoint
80.04% PulsePoint, Inc. Advertising
19.
TripleLift
80.02% TripleLift, Inc. Advertising
20.
TradeDesk
79.97% The Trade Desk Advertising
21.
Criteo
79.96% Criteo Advertising
22.
33Across
79.95% 33Across Advertising
23.
Kargo
79.73% Kargo Advertising
24.
sovrn
79.56% Sovrn Holdings Inc Advertising
25.
Google Fonts
78.65% Google Hosting
26.
Parse.ly
76.71% Parse.ly Site Analytics
27.
Brandmetrics.com
76.29% Advertising
28.
Teads
73.89% Teads Advertising
29.
Live Intent
73.78% LiveIntent Site Analytics
30.
SkimLinks
73.52% SkimLinks Advertising
31.
Outbrain
73.5% Outbrain Advertising
32.
Bombora
72.09% Bombora Site Analytics
33.
LiveRamp
63.62% LiveRamp Advertising
34.
Sourcepoint CMP
26.12% Sourcepoint Consent Management
35.
Hotjar
21.26% Hotjar Site Analytics
36.
Amazon Web Services
18.89% Amazon Hosting
37.
Google
14.04% Google Advertising
38.
Google Static
13.98% Google Hosting
39.
Instagram
12.94% Meta Misc
40.
Google APIs
11.35% Google Hosting
41.
Facebook Social Graph
10.72% Meta Social Media
42.
Google Syndication
5.93% Google Advertising
43.
Integral Ad Science
5.3% Integral Ad Science, Inc. Advertising
44.
Lotame
5.16% Lotame Advertising
45.
ID5 Sync
5.08% ID5 Technology Ltd. Site Analytics
46.
Google Photos
5.05% Google Hosting
47.
Google Analytics with signals
4.97% Google Advertising
48.
Permutive
4.94% Permutive, Inc. Advertising

31.6

Trackers Per Page Load

38.97

Tracking Requests Per Page Load

21.86%

Trackers Requests / All Requests

2.88MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies