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npr.org

Observed activities (63)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag
90.62% • Google • Advertising
2.
OneTrust
89.8% • OneTrust • Consent Management
3.
Stripe
87.45% • • Customer Interaction
4.
Optimizely
85.87% • Optimizely • Site Analytics
5.
Amazon Advertising
62.13% • Amazon • Advertising
6.
DoubleClick
57.58% • Google • Advertising
7.
Piano Analytics
55.99% • Piano • Site Analytics
8.
SOASTA mPulse
53.41% • Akamai Technologies • Site Analytics
9.
Permutive
52.67% • Permutive, Inc. • Advertising
10.
Google Static
52.36% • Google • Hosting
11.
Piano
51.07% • Piano • Essential
12.
Google
49.84% • Google • Advertising
13.
PubMatic
49.29% • PubMatic, Inc. • Advertising
14.
cXense
45.72% • Cxense • Advertising
15.
Google Analytics
43.71% • Google • Site Analytics
16.
NetRatings SiteCensus
34.8% • Nielsen • Advertising
17.
Cloudflare
30.92% • Cloudflare • Hosting
18.
ScoreCard Research Beacon
22.29% • comScore, Inc. • Site Analytics
19.
Google Fonts
22.26% • Google • Hosting
20.
ChartBeat
22.2% • ChartBeat • Site Analytics
21.
Google APIs
21.62% • Google • Hosting
22.
Facebook
21.38% • Meta • Advertising
23.
TradeDesk
20.67% • The Trade Desk • Advertising
24.
Snapchat For Business
20.44% • Snap Technologies • Advertising
25.
TikTok Analytics
20.27% • ByteDance Inc • Site Analytics
26.
JW Player
19.12% • JW Player • Audio/Video Player
27.
YouTube
5.02% • Google • Audio/Video Player
28.
Google AdServices
4.01% • Google • Advertising
29.
X Corp.
3.99% • X Corp. • Social Media
30.
Google Syndication
3.71% • Google • Advertising
31.
AppNexus
3.14% • Microsoft • Advertising
32.
Google Photos
3.13% • Google • Hosting
33.
Rubicon
2.68% • The Rubicon Project, Limited • Advertising
34.
Google User Content
2.5% • Google • Hosting
35.
Akamai Technologies
2.44% • Akamai Technologies • Hosting
36.
Index Exchange
2.41% • Index Exchange, Inc. • Advertising
37.
Google Analytics with signals
2.41% • Google • Advertising
38.
Spotify
2.38% • Spotify • Audio/Video Player
39.
Criteo
2.31% • Criteo • Advertising
40.
X Syndication
2.12% • X Corp. • Social Media
41.
LiveRamp
1.84% • LiveRamp • Advertising
42.
Tapad
1.68% • Telenor Group • Advertising
43.
ID5 Sync
1.67% • ID5 Technology Ltd. • Site Analytics
44.
33Across
1.62% • 33Across • Advertising
45.
Adobe Audience Manager
1.62% • Adobe • Advertising
46.
Moat
1.61% • Oracle • Advertising
47.
Instagram
1.46% • Meta • Misc
48.
Lotame
1.46% • Lotame • Advertising

13.98

Trackers Per Page Load

12.59

Tracking Requests Per Page Load

11.26%

Trackers Requests / All Requests

12.13MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies