northwestern.edu

Observed activities (51)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

60.03% • Google • Advertising

Amazon Web Services

29.41% • Amazon • Hosting

Heap

26.38% • Heap • Site Analytics

Google Analytics

26.15% • Google • Site Analytics

unpkg

25.82% • • Hosting

Google APIs

25.44% • Google • Hosting

Canvas

24.48% • • Customer Interaction

Google

19.53% • Google • Advertising

Google Static

17.54% • Google • Hosting

10.

Google Fonts

12.09% • Google • Hosting

11.

Cloudflare

10.15% • Cloudflare • Hosting

12.

Facebook

9.66% • Meta • Advertising

13.

YouTube

9.65% • Google • Audio/Video Player

14.

DoubleClick

9.55% • Google • Advertising

15.

jQuery

8.04% • JS Foundation • Hosting

16.

LinkedIn Analytics

7.45% • Microsoft • Site Analytics

17.

Amazon CloudFront

7.28% • Amazon • Hosting

18.

SiteImprove Analytics

7.17% • Siteimprove • Site Analytics

6.35% • Crazy Egg • Site Analytics

21.

Bootstrap CDN

5.51% • BootstrapCDN • Hosting

22.

LinkedIn Ads

5.3% • Microsoft • Advertising

23.

Monotype GmbH

5.13% • Monotype Imaging • Hosting

24.

Microsoft Advertising

5.04% • Microsoft • Advertising

25.

OneTrust

4.89% • OneTrust • Consent Management

4.71% • The Trade Desk • Advertising

28.

4.64% • reddit • Social Media

29.

Ensighten

4.54% • Ensighten • Essential

30.

Google Analytics with signals

4.46% • Google • Advertising

31.

AppNexus

2.55% • Microsoft • Advertising

32.

AddThis

2.5% • Oracle • Advertising

33.

Google AdServices

2.46% • Google • Advertising

34.

Microsoft Clarity

2.43% • Microsoft • Site Analytics

35.

StackAdapt

2.27% • StackAdapt • Advertising

36.

Google Photos

2.26% • Google • Hosting

37.

TikTok Analytics

2.15% • ByteDance Inc • Site Analytics

38.

Teads

2.1% • Teads • Advertising

39.

Google User Content

2.04% • Google • Hosting

40.

Mouseflow

1.82% • Mouseflow • Site Analytics

41.

Adobe Typekit

1.8% • Adobe • Essential

42.

Snapchat For Business

1.56% • Snap Technologies • Advertising

43.

Adobe Dynamic Tag Management

1.46% • Adobe • Essential

44.

X Advertising

1.41% • X Corp. • Advertising

45.

Hotjar

1.38% • Hotjar • Site Analytics

46.

Digioh

1.33% • • Advertising

47.

Google Syndication

1.3% • Google • Advertising

48.

CookieYes

1.28% • CookieYes • Consent Management

5.2

Trackers Per Page Load

4.47

Tracking Requests Per Page Load

10.16%

Trackers Requests / All Requests

1.11MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies