newyorker.com

Observed activities (71)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

91.85% • Google • Advertising

OneTrust

90.49% • OneTrust • Consent Management

DoubleClick

88.23% • Google • Advertising

Google

88.02% • Google • Advertising

Facebook

57.08% • Meta • Advertising

Parse.ly

44.0% • Parse.ly • Site Analytics

ScoreCard Research Beacon

42.75% • comScore, Inc. • Site Analytics

Google APIs

39.78% • Google • Hosting

Branch

39.46% • Branch Metrics • Advertising

10.

Amazon CloudFront

38.96% • Amazon • Hosting

11.

Snapchat For Business

38.49% • Snap Technologies • Advertising

12.

Quantcast

38.31% • Quantcast International Limited • Advertising

13.

LiveRamp

38.16% • LiveRamp • Advertising

14.

X Advertising

38.08% • X Corp. • Advertising

15.

Qualia

38.06% • Qualia • Advertising

16.

Bounce Exchange

37.76% • Bounce Exchange • Advertising

17.

Sailthru Horizon

35.69% • Sailthru • Advertising

18.

Outbrain

34.44% • Outbrain • Advertising

19.

Yahoo!

34.23% • Verizon • Site Analytics

20.

31.88% • reddit • Social Media

21.

Hotjar

31.69% • Hotjar • Site Analytics

22.

Microsoft Advertising

28.84% • Microsoft • Advertising

23.

Google Analytics

28.63% • Google • Site Analytics

24.

TradeDesk

28.57% • The Trade Desk • Advertising

25.

Audience Square

28.33% • Audigent • Advertising

26.

TikTok Analytics

28.24% • ByteDance Inc • Site Analytics

27.

Integral Ad Science

7.71% • Integral Ad Science, Inc. • Advertising

28.

Google Syndication

7.56% • Google • Advertising

29.

Google Static

7.34% • Google • Hosting

30.

Amazon Advertising

6.17% • Amazon • Advertising

31.

Moat

5.38% • Oracle • Advertising

32.

Yahoo! Analytics

4.76% • Verizon • Site Analytics

33.

Spotify

4.35% • Spotify • Audio/Video Player

34.

Google Fonts

4.33% • Google • Hosting

35.

AppNexus

3.76% • Microsoft • Advertising

36.

Google Analytics with signals

3.69% • Google • Advertising

37.

X Corp.

3.35% • X Corp. • Social Media

38.

Rubicon

3.32% • The Rubicon Project, Limited • Advertising

39.

Quantcount

3.11% • Quantcast International Limited • Site Analytics

40.

PubMatic

3.08% • PubMatic, Inc. • Advertising

41.

X Analytics

2.98% • X Corp. • Site Analytics

42.

BounceX

2.97% • • Advertising

43.

Google AdServices

2.93% • Google • Advertising

44.

Verizon Media

2.79% • Verizon • Advertising

45.

OpenX

2.6% • OpenX Software Ltd. • Advertising

46.

Tapad

2.34% • Telenor Group • Advertising

47.

DoubleVerify

2.28% • DoubleVerify • Advertising

48.

Adobe Audience Manager

2.28% • Adobe • Advertising

14.37

Trackers Per Page Load

17.44

Tracking Requests Per Page Load

21.49%

Trackers Requests / All Requests

3.52MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies