mckinsey.com

1.

Adobe Dynamic Tag Management

84.98% • Adobe • Essential

2.

OneTrust

66.95% • OneTrust • Consent Management

3.

Demandbase

60.51% • Demandbase • Advertising

4.

New Relic

58.8% • New Relic • Site Analytics

5.

SOASTA mPulse

46.47% • Akamai Technologies • Site Analytics

6.

Google Static

35.29% • Google • Hosting

7.

Google

34.57% • Google • Advertising

8.

Adobe Audience Manager

30.34% • Adobe • Advertising

9.

Google Recaptcha

27.26% • Google • Essential

10.

Google Tag

26.23% • Google • Advertising

11.

Heap

25.31% • Heap • Site Analytics

12.

LinkedIn Analytics

23.04% • Microsoft • Site Analytics

13.

Facebook

22.68% • Meta • Advertising

14.

AppNexus

22.2% • Microsoft • Advertising

15.

Adobe Experience Cloud

20.39% • Adobe • Site Analytics

16.

Hotjar

13.58% • Hotjar • Site Analytics

17.

SoundCloud

13.23% • SoundCloud • Audio/Video Player

18.

Google APIs

11.96% • Google • Hosting

19.

Marketo

11.02% • Marketo • Advertising

20.

Brightcove

8.6% • Brightcove • Site Analytics

21.

StackAdapt

8.45% • StackAdapt • Advertising

22.

Akamai Technologies

8.43% • Akamai Technologies • Hosting

23.

DoubleClick

6.38% • Google • Advertising

24.

LinkedIn Ads

6.01% • Microsoft • Advertising

25.

Cloudflare

5.74% • Cloudflare • Hosting

26.

Brightcove Player

5.4% • Brightcove • Audio/Video Player

27.

Dropbox

5.33% • • Customer Interaction

28.

boltdns.net

5.2% • • Misc

29.

Google Fonts

4.95% • Google • Hosting

30.

AppDynamics

4.08% • AppDynamics • Site Analytics

31.

Google Analytics with signals

3.74% • Google • Advertising

32.

Google AdServices

3.25% • Google • Advertising

33.

Sentry

3.21% • Sentry • Site Analytics

34.

Google User Content

2.49% • Google • Hosting

35.

Google Analytics

1.37% • Google • Site Analytics

36.

Amazon Web Services

1.32% • Amazon • Hosting

37.

Embedly

1.29% • Medium • Site Analytics