mattel.com

Observed activities (40)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

89.78% • Google • Advertising

Shopify Stats

86.19% • Shopify • Advertising

Optimizely

82.37% • Optimizely • Site Analytics

Klaviyo

81.17% • Klaviyo • Site Analytics

Amazon CloudFront

61.81% • Amazon • Hosting

Adobe Typekit

53.48% • Adobe • Utilities

Monotype GmbH

52.5% • Monotype Imaging • Hosting

Forter

51.13% • Forter • Utilities

Facebook

47.23% • Meta • Advertising

10.

Google APIs

44.69% • Google • Hosting

11.

Quantum Metric

43.8% • Quantum Metric, Inc. • Site Analytics

12.

Google Fonts

35.97% • Google • Hosting

13.

TikTok Analytics

33.87% • ByteDance Inc • Site Analytics

14.

TrustArc

28.63% • TrustArc • Consent Management

15.

Yottaa

27.75% • Yottaa • Site Analytics

16.

Bazaarvoice

27.39% • Bazaarvoice • Customer Interaction

17.

TradeDesk

14.84% • The Trade Desk • Advertising

12.64% • Google • Advertising

20.

Google Static

8.16% • Google • Hosting

21.

DoubleClick

6.35% • Google • Advertising

22.

BlueConic Plugin

4.38% • BlueConic • Site Analytics

3.78% • reddit • Social Media

25.

Google AdServices

3.71% • Google • Advertising

26.

Cloudflare

3.47% • Cloudflare • Hosting

27.

Google Analytics

3.4% • Google • Site Analytics

28.

Google Analytics with signals

3.32% • Google • Advertising

29.

ChannelAdvisor

2.87% • ChannelAdvisor • Advertising

30.

Bootstrap CDN

2.58% • BootstrapCDN • Hosting

31.

Shopify CDN

2.43% • Shopify • Hosting

32.

Google Translate

2.25% • Google • Customer Interaction

33.

Truste Consent

2.16% • TrustArc • Consent Management

34.

Adform

2.15% • Adform • Advertising

35.

Microsoft Advertising

2.07% • Microsoft • Advertising

36.

1.95% • Pinterest • Social Media

37.

Auth0 Inc.

1.6% • Auth0 Inc. • Site Analytics

38.

PayPal

1.34% • eBay • Customer Interaction

39.

Google User Content

1.33% • Google • Hosting

40.

Bugsnag

1.28% • SmartBear • Site Analytics

11.01

Trackers Per Page Load

5.73

Tracking Requests Per Page Load

5.05%

Trackers Requests / All Requests

3.63MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies