justwatch.com

1.

Microsoft Clarity

67.5% • Microsoft • Site Analytics

2.

Google Tag

59.72% • Google • Advertising

3.

Yieldlove

59.04% • Yieldlove GmbH • Advertising

4.

Google Analytics

58.37% • Google • Site Analytics

5.

Usercentrics

51.87% • Usercentrics • Consent Management

6.

Snapchat For Business

42.25% • Snap Technologies • Advertising

7.

Facebook

40.9% • Meta • Advertising

8.

X Advertising

40.72% • X Corp. • Advertising

9.

TikTok Analytics

39.87% • ByteDance Inc • Site Analytics

10.

YouTube

36.3% • Google • Audio/Video Player

11.

Google APIs

28.67% • Google • Hosting

12.

Google

27.41% • Google • Advertising

13.

DoubleClick

13.81% • Google • Advertising

14.

Google Static

13.03% • Google • Hosting

15.

Google Syndication

11.71% • Google • Advertising

16.

Dailymotion

7.28% • Vivendi • Misc

17.

Google AdServices

5.72% • Google • Advertising

18.

Google Fonts

4.9% • Google • Hosting

19.

ScoreCard Research Beacon

3.71% • comScore, Inc. • Site Analytics

20.

Google User Content

3.61% • Google • Hosting

21.

jsDelivr

3.15% • • Hosting

22.

Google Analytics with signals

3.13% • Google • Advertising

23.

AppNexus

2.55% • Microsoft • Advertising

24.

Microsoft Advertising

2.53% • Microsoft • Advertising

25.

OpenX

2.43% • OpenX Software Ltd. • Advertising

26.

Google Photos

2.41% • Google • Hosting

27.

AdScale

2.3% • Ströer SSP GmbH • Advertising

28.

X Corp.

2.28% • X Corp. • Social Media

29.

SMART AdServer

2.22% • Smart Adserver • Advertising

30.

Adform

2.2% • Adform • Advertising

31.

X Analytics

2.1% • X Corp. • Site Analytics

32.

PubMatic

2.03% • PubMatic, Inc. • Advertising

33.

Rubicon

1.92% • The Rubicon Project, Limited • Advertising

34.

Index Exchange

1.92% • Index Exchange, Inc. • Advertising

35.

AMP Project

1.09% • Google • Misc

36.

Tapad

1.02% • Telenor Group • Advertising