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independent.co.uk

Observed activities (69)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Piano
97.27% • Piano • Utilities
2.
Google
93.49% • Google • Advertising
3.
DoubleClick
92.87% • Google • Advertising
4.
ChartBeat
89.7% • ChartBeat • Site Analytics
5.
Adobe Audience Manager
88.28% • Adobe • Advertising
6.
Taboola
87.73% • Taboola • Advertising
7.
Google Tag
76.99% • Google • Advertising
8.
Dotmetrics
73.15% • • Site Analytics
9.
jsDelivr
70.91% • • Hosting
10.
DoubleVerify
51.61% • DoubleVerify • Advertising
11.
Amazon Advertising
51.6% • Amazon • Advertising
12.
PageFair
49.61% • Blockthrough • Customer Interaction
13.
Captify
48.32% • Captify • Advertising
14.
AppNexus
25.46% • Microsoft • Advertising
15.
PubMatic
25.34% • PubMatic, Inc. • Advertising
16.
Rubicon
25.31% • The Rubicon Project, Limited • Advertising
17.
Index Exchange
25.22% • Index Exchange, Inc. • Advertising
18.
TradeDesk
24.24% • The Trade Desk • Advertising
19.
Brandmetrics.com
23.25% • • Advertising
20.
Teads
20.83% • Teads • Advertising
21.
Criteo
19.62% • Criteo • Advertising
22.
Adyoulike
19.17% • Open Web • Advertising
23.
Piano Analytics
18.95% • Piano • Site Analytics
24.
cXense
18.93% • Cxense • Advertising
25.
Viafoura
17.73% • Viafoura • Advertising
26.
ScoreCard Research Beacon
17.47% • comScore, Inc. • Site Analytics
27.
Braze
15.76% • Braze • Site Analytics
28.
AMP Project
15.7% • Google • Misc
29.
Kargo
14.66% • Kargo • Advertising
30.
Google Static
14.43% • Google • Hosting
31.
JW Player
13.03% • JW Player • Audio/Video Player
32.
gumgum
11.7% • GumGum • Advertising
33.
Bidswitch
9.61% • Criteo • Advertising
34.
Cloudflare
6.85% • Cloudflare • Hosting
35.
Permutive
3.93% • Permutive, Inc. • Advertising
36.
Google Syndication
3.73% • Google • Advertising
37.
X Corp.
3.62% • X Corp. • Social Media
38.
Google Analytics with signals
3.47% • Google • Advertising
39.
Conversant
3.26% • Conversant • Advertising
40.
Google Fonts
3.02% • Google • Hosting
41.
eXelate
2.72% • Nielsen • Advertising
42.
X Syndication
2.68% • X Corp. • Social Media
43.
ad-delivery.net
2.41% • • Misc
44.
RTB House
2.35% • RTB House • Advertising
45.
33Across
2.13% • 33Across • Advertising
46.
ID5 Sync
2.13% • ID5 Technology Ltd. • Site Analytics
47.
sovrn
2.12% • Sovrn Holdings Inc • Advertising
48.
SMART AdServer
2.08% • Smart Adserver • Advertising

15.69

Trackers Per Page Load

11.31

Tracking Requests Per Page Load

12.23%

Trackers Requests / All Requests

2.2MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies