hbr.org

1.

Adobe Dynamic Tag Management

89.36% • Adobe • Essential

2.

Piano

79.44% • Piano • Essential

3.

Facebook

66.36% • Meta • Advertising

4.

DoubleClick

64.97% • Google • Advertising

5.

Google Tag

63.8% • Google • Advertising

6.

Qualtrics

63.42% • Qualtrics • Site Analytics

7.

Adobe Experience Cloud

63.41% • Adobe • Site Analytics

8.

Sailthru Horizon

63.01% • Sailthru • Advertising

9.

New Relic

62.25% • New Relic • Site Analytics

10.

LinkedIn Analytics

61.67% • Microsoft • Site Analytics

11.

Live Intent

61.18% • LiveIntent • Site Analytics

12.

StackAdapt

61.17% • StackAdapt • Advertising

13.

Google Static

61.04% • Google • Hosting

14.

Adobe Audience Manager

60.62% • Adobe • Advertising

15.

ChartBeat

60.21% • ChartBeat • Site Analytics

16.

Microsoft Advertising

57.06% • Microsoft • Advertising

17.

Google

56.95% • Google • Advertising

18.

Google Recaptcha

56.08% • Google • Essential

19.

Amazon CloudFront

55.55% • Amazon • Hosting

20.

TikTok Analytics

55.41% • ByteDance Inc • Site Analytics

21.

Piano Analytics

54.85% • Piano • Site Analytics

22.

X Corp.

54.07% • X Corp. • Social Media

23.

ScoreCard Research Beacon

53.29% • comScore, Inc. • Site Analytics

24.

Google Analytics

52.37% • Google • Site Analytics

25.

cXense

46.54% • Cxense • Advertising

26.

X Syndication

43.86% • X Corp. • Social Media

27.

Cloudflare

35.5% • Cloudflare • Hosting

28.

BigCommerce

9.74% • BigCommerce • Site Analytics

29.

Google Fonts

8.97% • Google • Hosting

30.

Google AdServices

8.85% • Google • Advertising

31.

Google APIs

7.61% • Google • Hosting

32.

Zendesk CDN

7.15% • Zendesk • Misc

33.

Zendesk

7.1% • Zendesk • Customer Interaction

34.

LinkedIn Ads

7.09% • Microsoft • Advertising

35.

Google Analytics with signals

7.0% • Google • Advertising

36.

Spotify

6.56% • Spotify • Audio/Video Player

37.

Google Syndication

6.46% • Google • Advertising

38.

Microsoft Clarity

6.28% • Microsoft • Site Analytics

39.

Kenshoo

5.77% • Kenshoo • Site Analytics

40.

YouTube

5.13% • Google • Audio/Video Player

41.

Mixpanel

4.85% • Mixpanel • Site Analytics

42.

Google User Content

4.53% • Google • Hosting

43.

Google Photos

3.14% • Google • Hosting

44.

Brightcove Player

2.97% • Brightcove • Audio/Video Player

45.

Brightcove

2.81% • Brightcove • Site Analytics

46.

LiveRamp

2.71% • LiveRamp • Advertising

47.

boltdns.net

2.71% • • Misc

48.

Zencoder

2.67% • Zencoder • Audio/Video Player

49.

AddThis

2.49% • Oracle • Advertising

50.

Kaltura

2.16% • Kaltura • Audio/Video Player

51.

Turn Inc.

1.78% • Singtel • Advertising

52.

TradeDesk

1.65% • The Trade Desk • Advertising

53.

Bidswitch

1.59% • Criteo • Advertising

54.

Amazon Web Services

1.54% • Amazon • Hosting

55.

Zeta

1.42% • Zeta Global • Customer Interaction

56.

Criteo

1.25% • Criteo • Advertising

57.

MediaMath

1.2% • MediaMath, Inc. • Advertising

58.

sovrn

1.16% • Sovrn Holdings Inc • Advertising

59.

LinkedIn

1.1% • Microsoft • Misc

60.

AppNexus

1.08% • Microsoft • Advertising

61.

Sentry

1.04% • Sentry • Site Analytics