go.com

1.

Google Tag

88.18% • Google • Advertising

2.

Google

81.61% • Google • Advertising

3.

Adobe Audience Manager

79.22% • Adobe • Advertising

4.

Google Static

78.64% • Google • Hosting

5.

New Relic

76.21% • New Relic • Site Analytics

6.

OneTrust

74.41% • OneTrust • Consent Management

7.

ScoreCard Research Beacon

69.98% • comScore, Inc. • Site Analytics

8.

Google APIs

60.78% • Google • Hosting

9.

ESPN CDN

60.77% • The Walt Disney Company • Hosting

10.

BlueKai

60.67% • Oracle • Advertising

11.

Braze

60.19% • Braze • Site Analytics

12.

Rubicon

59.2% • The Rubicon Project, Limited • Advertising

13.

Taboola

57.28% • Taboola • Advertising

14.

ChartBeat

54.23% • ChartBeat • Site Analytics

15.

NetRatings SiteCensus

53.84% • Nielsen • Advertising

16.

Adobe Experience Cloud

47.77% • Adobe • Site Analytics

17.

Conviva

34.78% • Conviva • Site Analytics

18.

DoubleClick

22.91% • Google • Advertising

19.

LivePerson

21.96% • LivePerson • Customer Interaction

20.

Branch

19.25% • Branch Metrics • Advertising

21.

Akamai Technologies

19.07% • Akamai Technologies • Hosting

22.

ClickTale

18.76% • ClickTale • Site Analytics

23.

SOASTA mPulse

17.49% • Akamai Technologies • Site Analytics

24.

Facebook

17.27% • Meta • Advertising

25.

Yahoo!

15.77% • Verizon • Site Analytics

26.

Aggregate Knowledge

15.27% • TransUnion • Advertising

27.

Microsoft Advertising

15.25% • Microsoft • Advertising

28.

Amazon Advertising

13.84% • Amazon • Advertising

29.

Snapchat For Business

13.84% • Snap Technologies • Advertising

30.

X Advertising

13.78% • X Corp. • Advertising

31.

TradeDesk

13.75% • The Trade Desk • Advertising

32.

Flashtalking

13.63% • Flashtalking • Advertising

33.

Adobe Typekit

10.56% • Adobe • Utilities

34.

Tremor Video

7.02% • Tremor Video • Audio/Video Player

35.

Fonts.com Store

6.31% • Monotype Imaging • Customer Interaction

36.

Ensighten

5.07% • Ensighten • Utilities

37.

Google Syndication

4.99% • Google • Advertising

38.

Google AdServices

4.18% • Google • Advertising

39.

Google Fonts

3.72% • Google • Hosting

40.

TripAdvisor

3.57% • IAC (InterActiveCorp) • Misc

41.

Google Analytics

3.12% • Google • Site Analytics

42.

X Corp.

3.11% • X Corp. • Social Media

43.

Yahoo! Analytics

2.77% • Verizon • Site Analytics

44.

ContentSquare

2.5% • Content Square • Advertising

45.

Criteo

2.21% • Criteo • Advertising

46.

X Analytics

2.08% • X Corp. • Site Analytics

47.

AppNexus

2.07% • Microsoft • Advertising

48.

Index Exchange

2.06% • Index Exchange, Inc. • Advertising

49.

PubMatic

1.97% • PubMatic, Inc. • Advertising

50.

Bidswitch

1.82% • Criteo • Advertising

51.

eXelate

1.7% • Nielsen • Advertising

52.

Moat

1.61% • Oracle • Advertising

53.

Google Analytics with signals

1.47% • Google • Advertising

54.

Yahoo! Ad Manager Plus

1.37% • Verizon • Advertising

55.

Google User Content

1.28% • Google • Hosting

56.

StickyAds

1.27% • Comcast • Advertising

57.

Live Intent

1.26% • LiveIntent • Site Analytics

58.

go.com

1.14% • The Walt Disney Company • Misc

59.

AppDynamics

1.07% • AppDynamics • Site Analytics

60.

Integral Ad Science

1.03% • Integral Ad Science, Inc. • Advertising