gap.com

1.

Optimizely

95.78% • Optimizely • Site Analytics

2.

SOASTA mPulse

94.42% • Akamai Technologies • Site Analytics

3.

Tealium Consent

94.24% • Tealium • Consent Management

4.

New Relic

93.73% • New Relic • Site Analytics

5.

OneTrust

93.65% • OneTrust • Consent Management

6.

ThreatMetrix

57.21% • LexisNexis • Utilities

7.

Certona

48.33% • Certona • Advertising

8.

PowerReviews

33.91% • PowerReviews • Customer Interaction

9.

Tealium

21.47% • Tealium • Site Analytics

10.

Monotype GmbH

14.33% • Monotype Imaging • Hosting

11.

PayPal

13.21% • eBay • Customer Interaction

12.

Medallia

12.13% • Medallia • Customer Interaction

13.

Adobe Audience Manager

12.09% • Adobe • Advertising

14.

Salesforce

11.81% • Salesforce • Advertising

15.

Microsoft Advertising

11.8% • Microsoft • Advertising

16.

Amazon Advertising

11.65% • Amazon • Advertising

17.

Salesforce Live Agent

11.6% • Salesforce • Customer Interaction

18.

FullStory

11.54% • fullstory • Site Analytics

19.

Granify

11.48% • Granify • Site Analytics

20.

Bluecore

11.4% • TriggerMail • Advertising

21.

Bidtellect

11.37% • Simpli.fi • Advertising

22.

TradeDesk

11.29% • The Trade Desk • Advertising

23.

Facebook

10.91% • Meta • Advertising

24.

DoubleClick

10.89% • Google • Advertising

25.

Yahoo!

10.82% • Verizon • Site Analytics

26.

Pinterest

10.79% • Pinterest • Social Media

27.

Google Tag

10.73% • Google • Advertising

28.

Snapchat For Business

10.61% • Snap Technologies • Advertising

29.

Teads

10.56% • Teads • Advertising

30.

Merkle RKG

10.52% • Dentsu Aegis Network • Site Analytics

31.

Movable Ink

10.51% • Movable Ink • Customer Interaction

32.

X Advertising

9.64% • X Corp. • Advertising

33.

Google

7.76% • Google • Advertising

34.

Yahoo! Analytics

6.89% • Verizon • Site Analytics

35.

Sentry

6.24% • Sentry • Utilities

36.

X Corp.

5.5% • X Corp. • Social Media

37.

X Analytics

5.49% • X Corp. • Site Analytics

38.

Aggregate Knowledge

5.38% • TransUnion • Advertising

39.

Google APIs

4.0% • Google • Hosting

40.

iovation

3.79% • iovation • Utilities

41.

AppsFlyer

2.91% • AppsFlyer • Site Analytics

42.

Google Fonts

2.63% • Google • Hosting

43.

Google AdServices

2.44% • Google • Advertising

44.

Honey

2.2% • • Misc

45.

Google Static

1.94% • Google • Hosting

46.

Adobe Typekit

1.17% • Adobe • Utilities

47.

Plausible Analytics

1.05% • Plausible Insights OÜ • Site Analytics

48.

Reddit

1.0% • reddit • Social Media