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gap.com

Observed activities (50)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Optimizely
96.96% • Optimizely • Site Analytics
2.
New Relic
94.58% • New Relic • Site Analytics
3.
SOASTA mPulse
93.97% • Akamai Technologies • Site Analytics
4.
Tealium Consent
89.97% • Tealium • Consent Management
5.
OneTrust
89.42% • OneTrust • Consent Management
6.
ThreatMetrix
53.96% • ThreatMetrix • Site Analytics
7.
Certona
51.09% • Certona • Advertising
8.
Tealium
32.75% • Tealium • Site Analytics
9.
PowerReviews
32.15% • PowerReviews • Customer Interaction
10.
Adobe Audience Manager
25.84% • Adobe • Advertising
11.
Medallia
21.53% • Medallia • Customer Interaction
12.
FullStory
21.09% • fullstory • Site Analytics
13.
Salesforce
20.68% • Salesforce • Advertising
14.
Amazon Advertising
20.1% • Amazon • Advertising
15.
Salesforce Live Agent
19.9% • Salesforce • Customer Interaction
16.
Granify
19.69% • Granify • Site Analytics
17.
Bluecore
19.53% • TriggerMail • Advertising
18.
Movable Ink
18.89% • Movable Ink • Customer Interaction
19.
Merkle RKG
18.81% • Dentsu Aegis Network • Site Analytics
20.
Snapchat For Business
17.79% • Snap Technologies • Advertising
21.
Monotype GmbH
17.7% • Monotype Imaging • Hosting
22.
PayPal
16.24% • eBay • Customer Interaction
23.
Microsoft Advertising
16.14% • Microsoft • Advertising
24.
Bidtellect
15.63% • Simpli.fi • Advertising
25.
DoubleClick
15.48% • Google • Advertising
26.
Facebook
15.39% • Meta • Advertising
27.
TradeDesk
15.39% • The Trade Desk • Advertising
28.
Pinterest
15.3% • Pinterest • Social Media
29.
Google Tag
15.25% • Google • Advertising
30.
Yahoo!
15.22% • Verizon • Site Analytics
31.
BloomReach
14.94% • BloomReach • Advertising
32.
Teads
14.85% • Teads • Advertising
33.
X Advertising
13.11% • X Corp. • Advertising
34.
Google
10.65% • Google • Advertising
35.
Yahoo! Analytics
7.1% • Verizon • Site Analytics
36.
Aggregate Knowledge
5.48% • TransUnion • Advertising
37.
X Corp.
5.02% • X Corp. • Social Media
38.
X Analytics
5.01% • X Corp. • Site Analytics
39.
Sentry
4.67% • Sentry • Site Analytics
40.
iovation
4.51% • iovation • Essential
41.
Google APIs
4.27% • Google • Hosting
42.
Cloudflare Insights
3.39% • Cloudflare • Site Analytics
43.
Google Fonts
2.57% • Google • Hosting
44.
Google AdServices
2.57% • Google • Advertising
45.
Honey
2.06% • • Misc
46.
Quantcast
1.92% • Quantcast International Limited • Advertising
47.
AppsFlyer
1.57% • AppsFlyer • Site Analytics
48.
Google Static
1.57% • Google • Hosting

12.46

Trackers Per Page Load

20.31

Tracking Requests Per Page Load

16.57%

Trackers Requests / All Requests

1.78MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies