engadget.com

1.

Yahoo!

94.75% • Verizon • Site Analytics

2.

Yahoo! Analytics

85.4% • Verizon • Site Analytics

3.

Taboola

84.68% • Taboola • Advertising

4.

Oath

83.62% • Verizon • Misc

5.

DoubleClick

64.94% • Google • Advertising

6.

Google Syndication

25.63% • Google • Advertising

7.

ScoreCard Research Beacon

24.78% • comScore, Inc. • Site Analytics

8.

YouTube

12.91% • Google • Audio/Video Player

9.

Google

12.45% • Google • Advertising

10.

Google Static

10.74% • Google • Hosting

11.

Google APIs

10.31% • Google • Hosting

12.

Google Photos

8.51% • Google • Hosting

13.

Criteo

3.8% • Criteo • Advertising

14.

Rubicon

3.56% • The Rubicon Project, Limited • Advertising

15.

X Corp.

3.53% • X Corp. • Social Media

16.

Index Exchange

3.46% • Index Exchange, Inc. • Advertising

17.

Google Tag

3.37% • Google • Advertising

18.

PubMatic

3.23% • PubMatic, Inc. • Advertising

19.

Yieldmo

3.19% • Yieldmo, Inc. • Advertising

20.

OpenX

3.05% • OpenX Software Ltd. • Advertising

21.

TripleLift

2.96% • TripleLift, Inc. • Advertising

22.

sovrn

2.84% • Sovrn Holdings Inc • Advertising

23.

Media.net

2.81% • Media.net • Advertising

24.

Adobe Audience Manager

2.68% • Adobe • Advertising

25.

Google Fonts

2.68% • Google • Hosting

26.

AppNexus

2.57% • Microsoft • Advertising

27.

TradeDesk

2.49% • The Trade Desk • Advertising

28.

X Syndication

2.44% • X Corp. • Social Media

29.

Kargo

2.3% • Kargo • Advertising

30.

Live Intent

2.3% • LiveIntent • Site Analytics

31.

ShareThrough

2.19% • Sharethrough, Inc • Advertising

32.

Dotomi

2.13% • Conversant • Advertising

33.

ORC International

1.98% • Engine • Advertising

34.

Sonobi

1.91% • Sonobi, Inc • Advertising

35.

Disqus

1.88% • Zeta Global • Customer Interaction

36.

Rhythmone Beacon

1.84% • RhythmOne, LLC • Advertising

37.

Amazon Advertising

1.79% • Amazon • Advertising

38.

RTB House

1.78% • RTB House • Advertising

39.

gumgum

1.48% • GumGum • Advertising

40.

Bidswitch

1.45% • Criteo • Advertising

41.

Facebook

1.41% • Meta • Advertising

42.

Google Analytics

1.26% • Google • Site Analytics

43.

Google AdServices

1.25% • Google • Advertising

44.

SMART AdServer

1.21% • Smart Adserver • Advertising

45.

Yahoo! Ad Manager Plus

1.17% • Verizon • Advertising

46.

Adform

1.08% • Adform • Advertising

47.

PulsePoint

1.05% • PulsePoint, Inc. • Advertising

48.

Integral Ad Science

1.05% • Integral Ad Science, Inc. • Advertising

49.

OneTrust

1.03% • OneTrust • Consent Management