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columbia.com

Observed activities (44)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Adobe Dynamic Tag Management
95.19% • Adobe • Essential
2.
Adobe Dynamic Media
92.59% • Adobe • Advertising
3.
OneTrust
92.37% • OneTrust • Consent Management
4.
Monetate
90.92% • Monetate • Site Analytics
5.
CQuotient
90.64% • Salesforce • Site Analytics
6.
Blue Triangle
61.26% • Blue Triangle • Site Analytics
7.
Bluecore
60.42% • TriggerMail • Advertising
8.
FullStory
59.12% • fullstory • Site Analytics
9.
Qualtrics
59.02% • Qualtrics • Site Analytics
10.
PayPal
52.54% • eBay • Customer Interaction
11.
Google Tag
52.08% • Google • Advertising
12.
Pinterest
51.48% • Pinterest • Social Media
13.
Scarab Research
51.38% • Emarsys • Advertising
14.
DoubleClick
50.74% • Google • Advertising
15.
Facebook
50.67% • Meta • Advertising
16.
TradeDesk
50.26% • The Trade Desk • Advertising
17.
TikTok Analytics
50.25% • ByteDance Inc • Site Analytics
18.
Microsoft Advertising
49.88% • Microsoft • Advertising
19.
Snapchat For Business
49.88% • Snap Technologies • Advertising
20.
Yahoo!
49.8% • Verizon • Site Analytics
21.
Amazon Advertising
48.72% • Amazon • Advertising
22.
Teads
48.61% • Teads • Advertising
23.
Adelphic
48.58% • Viant • Site Analytics
24.
AppNexus
48.57% • Microsoft • Advertising
25.
Adtheorent
48.57% • AdTheorent, Inc • Advertising
26.
Amazon CloudFront
43.03% • Amazon • Hosting
27.
Quantum Metric
36.92% • Quantum Metric, Inc. • Site Analytics
28.
Klarna
34.08% • • Customer Interaction
29.
Adobe Audience Manager
29.17% • Adobe • Advertising
30.
Bazaarvoice
27.7% • Bazaarvoice • Customer Interaction
31.
DataXu
24.69% • DataXu • Advertising
32.
Google
12.4% • Google • Advertising
33.
New Relic
11.82% • New Relic • Site Analytics
34.
Google Static
7.25% • Google • Hosting
35.
Yahoo! Analytics
6.79% • Verizon • Site Analytics
36.
Google AdServices
6.21% • Google • Advertising
37.
Google APIs
3.84% • Google • Hosting
38.
Google Fonts
3.49% • Google • Hosting
39.
Cloudflare
3.15% • Cloudflare • Hosting
40.
Amazon Web Services
2.83% • Amazon • Hosting
41.
Sentry
2.15% • Sentry • Site Analytics
42.
Tapad
1.49% • Telenor Group • Advertising
43.
Honey
1.41% • • Misc
44.
Adobe Typekit
1.07% • Adobe • Essential

19.7

Trackers Per Page Load

11.39

Tracking Requests Per Page Load

3.49%

Trackers Requests / All Requests

4.12MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies