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cars.com

Observed activities (43)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
OneTrust
97.63% • OneTrust • Consent Management
2.
Google Syndication
92.83% • Google • Advertising
3.
Google Tag
92.01% • Google • Advertising
4.
DoubleClick
91.81% • Google • Advertising
5.
Acceptable Ads Exchange
91.29% • • Advertising
6.
Google
79.54% • Google • Advertising
7.
Microsoft Advertising
44.27% • Microsoft • Advertising
8.
Google Analytics
28.93% • Google • Site Analytics
9.
FullStory
25.55% • fullstory • Site Analytics
10.
Adobe Typekit
24.92% • Adobe • Essential
11.
Qualtrics
24.25% • Qualtrics • Site Analytics
12.
Google Fonts
24.25% • Google • Hosting
13.
Index Exchange
23.17% • Index Exchange, Inc. • Advertising
14.
Amazon Web Services
22.33% • Amazon • Hosting
15.
Google Static
17.1% • Google • Hosting
16.
TradeDesk
14.4% • The Trade Desk • Advertising
17.
LiveRamp
14.38% • LiveRamp • Advertising
18.
Teads
14.27% • Teads • Advertising
19.
Facebook
14.25% • Meta • Advertising
20.
ScoreCard Research Beacon
14.12% • comScore, Inc. • Site Analytics
21.
PageFair
10.8% • Blockthrough • Customer Interaction
22.
DoubleVerify
9.87% • DoubleVerify • Advertising
23.
Reddit
6.28% • reddit • Social Media
24.
ad-delivery.net
5.67% • • Misc
25.
Integral Ad Science
4.99% • Integral Ad Science, Inc. • Advertising
26.
Aggregate Knowledge
4.26% • TransUnion • Advertising
27.
Google AdServices
4.18% • Google • Advertising
28.
Bugsnag
3.77% • SmartBear • Site Analytics
29.
Treasure Data
3.25% • arm • Site Analytics
30.
Lucid
3.11% • Luc.id • Advertising
31.
audioeye
3.04% • audioeye • Site Analytics
32.
AppNexus
2.76% • Microsoft • Advertising
33.
PubMatic
2.76% • PubMatic, Inc. • Advertising
34.
Rubicon
2.63% • The Rubicon Project, Limited • Advertising
35.
Google Analytics with signals
2.11% • Google • Advertising
36.
Google User Content
2.02% • Google • Hosting
37.
Criteo
1.74% • Criteo • Advertising
38.
Google APIs
1.71% • Google • Hosting
39.
Cloudflare
1.64% • Cloudflare • Hosting
40.
ID5 Sync
1.44% • ID5 Technology Ltd. • Site Analytics
41.
Yahoo! Ad Manager Plus
1.16% • Verizon • Advertising
42.
Amazon Advertising
1.09% • Amazon • Advertising
43.
Adobe Audience Manager
1.01% • Adobe • Advertising

10.93

Trackers Per Page Load

8.71

Tracking Requests Per Page Load

9.13%

Trackers Requests / All Requests

1.43MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies