carmax.com

Observed activities (63)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Adobe Dynamic Tag Management

95.86% • Adobe • Essential

SOASTA mPulse

88.63% • Akamai Technologies • Site Analytics

Facebook

67.93% • Meta • Advertising

Adobe Audience Manager

65.45% • Adobe • Advertising

Qualtrics

59.2% • Qualtrics • Site Analytics

Google Tag

57.88% • Google • Advertising

Microsoft Advertising

57.53% • Microsoft • Advertising

iSpot.tv

51.35% • • Advertising

Criteo

50.79% • Criteo • Advertising

10.

Adobe Experience Cloud

46.37% • Adobe • Site Analytics

11.

Aggregate Knowledge

32.56% • TransUnion • Advertising

12.

Google Syndication

30.87% • Google • Advertising

13.

Tapad

13.34% • Telenor Group • Advertising

14.

Google

11.96% • Google • Advertising

15.

Vimeo

11.37% • Vimeo • Audio/Video Player

16.

Google Static

11.19% • Google • Hosting

17.

DoubleClick

10.85% • Google • Advertising

18.

Microsoft Azure Monitor

7.77% • Microsoft • Site Analytics

19.

FullStory

6.97% • fullstory • Site Analytics

20.

DataXu

5.28% • DataXu • Advertising

21.

Google AdServices

5.25% • Google • Advertising

22.

Akamai Technologies

5.06% • Akamai Technologies • Hosting

23.

AdGear

4.18% • Samsung • Advertising

24.

Cloudflare

4.18% • Cloudflare • Hosting

25.

Google Analytics with signals

4.07% • Google • Advertising

26.

Azure CDN

4.06% • Microsoft • Hosting

27.

Microsoft Services

3.81% • Microsoft • Misc

28.

Yahoo! Analytics

3.74% • Verizon • Site Analytics

29.

Google Fonts

3.38% • Google • Hosting

30.

AppNexus

3.18% • Microsoft • Advertising

31.

PubMatic

3.13% • PubMatic, Inc. • Advertising

32.

Bidswitch

3.08% • Criteo • Advertising

33.

Taboola

3.05% • Taboola • Advertising

34.

Index Exchange

3.04% • Index Exchange, Inc. • Advertising

35.

Media.net

2.96% • Media.net • Advertising

36.

BlueKai

2.96% • Oracle • Advertising

37.

Improve Digital

2.95% • Improve Digital • Advertising

38.

Adyoulike

2.95% • Open Web • Advertising

39.

Outbrain

2.95% • Outbrain • Advertising

40.

Rubicon

2.95% • The Rubicon Project, Limited • Advertising

41.

SMART AdServer

2.92% • Smart Adserver • Advertising

42.

StickyAds

2.91% • Comcast • Advertising

43.

Mediavine Exchange

2.91% • Mediavine, Inc • Advertising

44.

Nativo

2.91% • Nativo • Advertising

45.

ShareThrough

2.9% • Sharethrough, Inc • Advertising

46.

Smaato

2.88% • Verve Group • Advertising

47.

RevContent

2.88% • Revcontent • Advertising

48.

Teads

2.84% • Teads • Advertising

10.52

Trackers Per Page Load

7.11

Tracking Requests Per Page Load

14.33%

Trackers Requests / All Requests

0.43MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies