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buzzfeed.com

Observed activities (85)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
OneTrust
95.0% • OneTrust • Consent Management
2.
DoubleClick
93.88% • Google • Advertising
3.
ScoreCard Research Beacon
91.88% • comScore, Inc. • Site Analytics
4.
Teads
91.88% • Teads • Advertising
5.
DoubleVerify
91.25% • DoubleVerify • Advertising
6.
Amazon Advertising
90.96% • Amazon • Advertising
7.
Ad Lightning
90.29% • Ad Lightning • Advertising
8.
Sentry
87.92% • Sentry • Site Analytics
9.
Google Tag
85.98% • Google • Advertising
10.
Google
82.73% • Google • Advertising
11.
Permutive
70.72% • Permutive, Inc. • Advertising
12.
Connatix
61.43% • Connatix Native Exchange Inc. • Advertising
13.
Outbrain
54.57% • Outbrain • Advertising
14.
SkimLinks
52.15% • SkimLinks • Advertising
15.
Google Analytics
38.88% • Google • Site Analytics
16.
Google Syndication
36.58% • Google • Advertising
17.
Integral Ad Science
36.57% • Integral Ad Science, Inc. • Advertising
18.
Verizon Media
34.24% • Verizon • Advertising
19.
Google Static
33.85% • Google • Hosting
20.
Facebook
20.34% • Meta • Advertising
21.
videoplayerhub.com
19.35% • • Misc
22.
X Corp.
11.63% • X Corp. • Social Media
23.
X Syndication
10.12% • X Corp. • Social Media
24.
Google Fonts
7.5% • Google • Hosting
25.
ID5 Sync
7.23% • ID5 Technology Ltd. • Site Analytics
26.
Google APIs
6.36% • Google • Hosting
27.
Rubicon
6.21% • The Rubicon Project, Limited • Advertising
28.
33Across
5.14% • 33Across • Advertising
29.
Yahoo! Japan Retargeting
5.13% • Yahoo! Japan • Advertising
30.
Taboola
4.99% • Taboola • Advertising
31.
Instagram
4.91% • Meta • Misc
32.
Engageya Widget
4.21% • Engageya • Advertising
33.
YouTube
3.98% • Google • Audio/Video Player
34.
Criteo
3.96% • Criteo • Advertising
35.
PageFair
3.48% • Blockthrough • Customer Interaction
36.
Google Analytics with signals
3.4% • Google • Advertising
37.
Microsoft Clarity
3.36% • Microsoft • Site Analytics
38.
AppNexus
3.27% • Microsoft • Advertising
39.
Live Intent
3.25% • LiveIntent • Site Analytics
40.
PubMatic
3.22% • PubMatic, Inc. • Advertising
41.
Bidswitch
3.22% • Criteo • Advertising
42.
jsDelivr
3.2% • • Hosting
43.
Lotame
3.15% • Lotame • Advertising
44.
OpenX
3.1% • OpenX Software Ltd. • Advertising
45.
Google Photos
3.07% • Google • Hosting
46.
TripleLift
3.05% • TripleLift, Inc. • Advertising
47.
ad-delivery.net
2.83% • • Misc
48.
Index Exchange
2.7% • Index Exchange, Inc. • Advertising

16.98

Trackers Per Page Load

28.19

Tracking Requests Per Page Load

23.36%

Trackers Requests / All Requests

3.18MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies