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buzzfeed.com

Observed activities (82)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
OneTrust
94.95% • OneTrust • Consent Management
2.
DoubleClick
93.5% • Google • Advertising
3.
DoubleVerify
92.4% • DoubleVerify • Advertising
4.
Teads
92.0% • Teads • Advertising
5.
Amazon Advertising
91.98% • Amazon • Advertising
6.
ScoreCard Research Beacon
91.68% • comScore, Inc. • Site Analytics
7.
Google Tag
91.6% • Google • Advertising
8.
Ad Lightning
91.44% • Ad Lightning • Advertising
9.
Sentry
87.74% • Sentry • Utilities
10.
Google
81.74% • Google • Advertising
11.
Connatix
73.5% • Connatix Native Exchange Inc. • Advertising
12.
Permutive
71.13% • Permutive, Inc. • Advertising
13.
Outbrain
53.81% • Outbrain • Advertising
14.
SkimLinks
50.53% • SkimLinks • Advertising
15.
Google Static
38.74% • Google • Hosting
16.
Facebook
20.7% • Meta • Advertising
17.
videoplayerhub.com
20.16% • • Misc
18.
Google Analytics
17.65% • Google • Site Analytics
19.
X Corp.
11.92% • X Corp. • Social Media
20.
X Syndication
10.33% • X Corp. • Social Media
21.
Google Fonts
6.88% • Google • Hosting
22.
Yahoo! Japan Retargeting
6.45% • Yahoo! Japan • Advertising
23.
Rubicon
6.12% • The Rubicon Project, Limited • Advertising
24.
Taboola
6.1% • Taboola • Advertising
25.
Google Syndication
5.99% • Google • Advertising
26.
Google APIs
5.55% • Google • Hosting
27.
Instagram
4.92% • Meta • Misc
28.
Integral Ad Science
4.74% • Integral Ad Science, Inc. • Advertising
29.
Google Analytics with signals
4.03% • Google • Advertising
30.
Engageya Widget
3.86% • Engageya • Advertising
31.
Criteo
3.73% • Criteo • Advertising
32.
YouTube
3.53% • Google • Audio/Video Player
33.
PubMatic
3.11% • PubMatic, Inc. • Advertising
34.
AppNexus
2.96% • Microsoft • Advertising
35.
OpenX
2.81% • OpenX Software Ltd. • Advertising
36.
TripleLift
2.75% • TripleLift, Inc. • Advertising
37.
Index Exchange
2.74% • Index Exchange, Inc. • Advertising
38.
Bidswitch
2.7% • Criteo • Advertising
39.
Verizon Media
2.66% • Verizon • Advertising
40.
Google Photos
2.63% • Google • Hosting
41.
SMART AdServer
2.53% • Smart Adserver • Advertising
42.
Kargo
2.52% • Kargo • Advertising
43.
ID5 Sync
2.47% • ID5 Technology Ltd. • Site Analytics
44.
33Across
2.42% • 33Across • Advertising
45.
TradeDesk
2.41% • The Trade Desk • Advertising
46.
Google User Content
2.37% • Google • Hosting
47.
Google AdServices
2.26% • Google • Advertising
48.
PulsePoint
2.11% • PulsePoint, Inc. • Advertising

15.87

Trackers Per Page Load

30.0

Tracking Requests Per Page Load

27.87%

Trackers Requests / All Requests

2.79MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies