burton.com

Observed activities (71)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

OneTrust

98.96% • OneTrust • Consent Management

Digioh

97.36% • • Advertising

Salesforce

96.27% • Salesforce • Advertising

Google Tag

95.6% • Google • Advertising

mPulse

93.48% • Akamai Technologies • Site Analytics

MyFonts

92.0% • MyFonts • Site Analytics

Salesforce Live Agent

91.58% • Salesforce • Customer Interaction

CQuotient

87.33% • Salesforce • Site Analytics

Yotpo

78.87% • Yotpo • Customer Interaction

10.

Amazon CloudFront

39.41% • Amazon • Hosting

11.

Klarna

16.02% • • Customer Interaction

12.

Google

14.78% • Google • Advertising

13.

DoubleClick

9.75% • Google • Advertising

14.

Akamai Technologies

8.85% • Akamai Technologies • Hosting

15.

ContentSquare

5.53% • Content Square • Advertising

16.

Google Analytics with signals

5.52% • Google • Advertising

17.

5.48% • Pinterest • Social Media

18.

TikTok Analytics

5.39% • ByteDance Inc • Site Analytics

19.

Facebook

5.11% • Meta • Advertising

20.

BloomReach

5.04% • BloomReach • Advertising

21.

Google Static

4.93% • Google • Hosting

22.

Microsoft Advertising

4.92% • Microsoft • Advertising

23.

AdRoll

4.89% • AdRoll • Advertising

24.

Criteo

4.89% • Criteo • Advertising

25.

LinkedIn Ads

4.87% • Microsoft • Advertising

26.

Hotjar

3.88% • Hotjar • Site Analytics

27.

AppNexus

3.81% • Microsoft • Advertising

28.

Google Analytics

3.22% • Google • Site Analytics

29.

Yahoo! Japan Retargeting

3.01% • Yahoo! Japan • Advertising

30.

Google APIs

2.88% • Google • Hosting

31.

LinkedIn Analytics

2.68% • Microsoft • Site Analytics

32.

PubMatic

2.59% • PubMatic, Inc. • Advertising

33.

Index Exchange

2.57% • Index Exchange, Inc. • Advertising

34.

Rubicon

2.56% • The Rubicon Project, Limited • Advertising

35.

Taboola

2.55% • Taboola • Advertising

36.

Media.net

2.54% • Media.net • Advertising

37.

Improve Digital

2.54% • Improve Digital • Advertising

38.

Adobe Audience Manager

2.53% • Adobe • Advertising

39.

Bidswitch

2.53% • Criteo • Advertising

40.

Teads

2.53% • Teads • Advertising

41.

TripleLift

2.52% • TripleLift, Inc. • Advertising

42.

Outbrain

2.51% • Outbrain • Advertising

43.

Yieldmo

2.51% • Yieldmo, Inc. • Advertising

44.

Google AdServices

2.5% • Google • Advertising

45.

Rhythmone Beacon

2.49% • RhythmOne, LLC • Advertising

46.

PayPal

2.44% • eBay • Customer Interaction

47.

Mediavine Exchange

2.42% • Mediavine, Inc • Advertising

48.

ShareThrough

2.42% • Sharethrough, Inc • Advertising

11.45

Trackers Per Page Load

11.22

Tracking Requests Per Page Load

17.73%

Trackers Requests / All Requests

0.23MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies