billboard.com

1.

OneTrust

90.78% • OneTrust • Consent Management

2.

Piano

90.04% • Piano • Essential

3.

Amazon Web Services

87.2% • Amazon • Hosting

4.

Jetpack

86.4% • Automattic • Site Analytics

5.

Connatix

85.05% • Connatix Native Exchange Inc. • Advertising

6.

BlogHer Ads

84.91% • Penske Media Corporation • Advertising

7.

Adobe Typekit

78.93% • Adobe • Essential

8.

Piano Analytics

62.28% • Piano • Site Analytics

9.

Swiftype

61.68% • Elastic • Hosting

10.

Google Analytics

61.1% • Google • Site Analytics

11.

Hotjar

57.69% • Hotjar • Site Analytics

12.

ScoreCard Research Beacon

56.6% • comScore, Inc. • Site Analytics

13.

Shopify Stats

53.78% • Shopify • Advertising

14.

Google Tag

53.59% • Google • Advertising

15.

JW Player

49.43% • JW Player • Audio/Video Player

16.

FouAnalytics

49.07% • FouAnalytics • Site Analytics

17.

Cloudflare

44.09% • Cloudflare • Hosting

18.

Parse.ly

37.06% • Parse.ly • Site Analytics

19.

videoplayerhub.com

34.68% • • Misc

20.

LinkedIn Analytics

34.26% • Microsoft • Site Analytics

21.

Digioh

33.76% • • Advertising

22.

Quantcast

27.76% • Quantcast International Limited • Advertising

23.

Google

21.89% • Google • Advertising

24.

Aidem

18.77% • Aidem • Advertising

25.

SkimLinks

18.24% • SkimLinks • Advertising

26.

Google Static

17.22% • Google • Hosting

27.

Taboola

16.92% • Taboola • Advertising

28.

DoubleClick

16.05% • Google • Advertising

29.

Google APIs

14.09% • Google • Hosting

30.

CivicScience

14.01% • CivicScience • Site Analytics

31.

X Corp.

13.23% • X Corp. • Social Media

32.

YouTube

12.68% • Google • Audio/Video Player

33.

Instagram

11.4% • Meta • Misc

34.

X Syndication

8.86% • X Corp. • Social Media

35.

Google Photos

8.24% • Google • Hosting

36.

Integral Ad Science

8.1% • Integral Ad Science, Inc. • Advertising

37.

Google Syndication

7.45% • Google • Advertising

38.

Google Fonts

6.01% • Google • Hosting

39.

Google AdServices

5.68% • Google • Advertising

40.

Amazon CloudFront

5.13% • Amazon • Hosting

41.

Verizon Media

4.78% • Verizon • Advertising

42.

Criteo

3.94% • Criteo • Advertising

43.

Google User Content

3.94% • Google • Hosting

44.

Ad Lightning

3.85% • Ad Lightning • Advertising

45.

Amazon Advertising

3.82% • Amazon • Advertising

46.

TradeDesk

3.8% • The Trade Desk • Advertising

47.

Rubicon

3.73% • The Rubicon Project, Limited • Advertising

48.

LiveRamp

3.68% • LiveRamp • Advertising

49.

Teads

3.56% • Teads • Advertising

50.

Bombora

3.51% • Bombora • Site Analytics

51.

LinkedIn Ads

3.17% • Microsoft • Advertising

52.

PageFair

3.16% • Blockthrough • Customer Interaction

53.

ID5 Sync

3.16% • ID5 Technology Ltd. • Site Analytics

54.

ad-delivery.net

3.01% • • Misc

55.

Kargo

2.98% • Kargo • Advertising

56.

Treasure Data

2.97% • arm • Site Analytics

57.

Bootstrap CDN

2.96% • BootstrapCDN • Hosting

58.

Google Analytics with signals

2.95% • Google • Advertising

59.

Permutive

2.94% • Permutive, Inc. • Advertising

60.

AppNexus

2.92% • Microsoft • Advertising

61.

Tapad

2.78% • Telenor Group • Advertising

62.

Undertone

2.72% • Perion • Advertising

63.

PubMatic

2.69% • PubMatic, Inc. • Advertising

64.

Lotame

2.65% • Lotame • Advertising

65.

Dotomi

2.65% • Conversant • Advertising

66.

Index Exchange

2.65% • Index Exchange, Inc. • Advertising

67.

Bidswitch

2.58% • Criteo • Advertising

68.

33Across

2.56% • 33Across • Advertising

69.

Adobe Audience Manager

2.44% • Adobe • Advertising

70.

sovrn

2.35% • Sovrn Holdings Inc • Advertising

71.

Conversant

2.34% • Conversant • Advertising

72.

OpenX

2.28% • OpenX Software Ltd. • Advertising

73.

Rhythmone Beacon

2.26% • RhythmOne, LLC • Advertising

74.

PulsePoint

2.17% • PulsePoint, Inc. • Advertising

75.

Audience Square

2.16% • Audigent • Advertising

76.

SMART AdServer

2.13% • Smart Adserver • Advertising

77.

Bounce Exchange

2.12% • Bounce Exchange • Advertising

78.

ShareThrough

2.11% • Sharethrough, Inc • Advertising

79.

Yahoo! Ad Manager Plus

2.06% • Verizon • Advertising

80.

Eyeota

2.03% • Eyeota • Advertising

81.

Quantcount

1.98% • Quantcast International Limited • Site Analytics

82.

Yahoo! Analytics

1.88% • Verizon • Site Analytics

83.

StickyAds

1.85% • Comcast • Advertising

84.

Sonobi

1.85% • Sonobi, Inc • Advertising

85.

Live Intent

1.78% • LiveIntent • Site Analytics

86.

Yieldmo

1.76% • Yieldmo, Inc. • Advertising

87.

Adform

1.73% • Adform • Advertising

88.

Adelphic

1.7% • Viant • Site Analytics

89.

Media.net

1.68% • Media.net • Advertising

90.

RTB House

1.58% • RTB House • Advertising

91.

SiteScout by Centro

1.51% • Centro • Advertising

92.

Spotify

1.49% • Spotify • Audio/Video Player

93.

Sentry

1.48% • Sentry • Site Analytics

94.

Zemanta

1.46% • Outbrain • Customer Interaction

95.

TripleLift

1.45% • TripleLift, Inc. • Advertising

96.

gumgum

1.4% • GumGum • Advertising

97.

Beeswax

1.32% • Beeswax • Advertising

98.

Zeta

1.29% • Zeta Global • Customer Interaction

99.

Smaato

1.29% • Verve Group • Advertising

100.

Report URI

1.29% • Report URI • Essential

101.

Seedtag

1.29% • Seedtag Advertising S.L • Advertising

102.

Adyoulike

1.25% • Open Web • Advertising

103.

DoubleVerify

1.24% • DoubleVerify • Advertising

104.

Turn Inc.

1.21% • Singtel • Advertising

105.

Disqus

1.16% • Zeta Global • Customer Interaction

106.

Aggregate Knowledge

1.12% • TransUnion • Advertising

107.

Ogury

1.1% • Ogury • Advertising

108.

33Across

1.08% • 33Across • Advertising

109.

Nativo

1.08% • Nativo • Advertising

110.

DeepIntent

1.08% • Deep Intent • Advertising

111.

BounceX

1.06% • • Advertising

112.

Salesforce DMP

1.05% • Salesforce • Advertising

113.

StackAdapt

1.02% • StackAdapt • Advertising