betterment.com

1.

Segment

94.24% • Segment • Site Analytics

2.

Google Tag

93.88% • Google • Advertising

3.

Datadog

84.88% • Datadog • Utilities

4.

Sentry

77.69% • Sentry • Utilities

5.

Zendesk CDN

45.95% • Zendesk • Misc

6.

Zendesk

45.23% • Zendesk • Customer Interaction

7.

Google Analytics

23.83% • Google • Site Analytics

8.

Google

20.8% • Google • Advertising

9.

TikTok Analytics

19.95% • ByteDance Inc • Site Analytics

10.

DoubleClick

19.82% • Google • Advertising

11.

Amazon Advertising

18.87% • Amazon • Advertising

12.

Reddit

18.82% • reddit • Social Media

13.

Outbrain

18.69% • Outbrain • Advertising

14.

TVSquared

18.69% • TV Squared • Advertising

15.

TradeDesk

18.68% • The Trade Desk • Advertising

16.

6Sense

18.65% • 6Sense • Site Analytics

17.

AppNexus

18.64% • Microsoft • Advertising

18.

Nativo

18.6% • Nativo • Advertising

19.

Yahoo! Analytics

18.59% • Verizon • Site Analytics

20.

Snapchat For Business

18.58% • Snap Technologies • Advertising

21.

StackAdapt

18.56% • StackAdapt • Advertising

22.

DataXu

18.55% • DataXu • Advertising

23.

Resonate Networks

18.54% • Resonate • Advertising

24.

X Advertising

14.62% • X Corp. • Advertising

25.

Google Analytics with signals

10.48% • Google • Advertising

26.

Tapad

9.21% • Telenor Group • Advertising

27.

Mixpanel

8.8% • Mixpanel • Site Analytics

28.

HubSpot Forms

8.74% • HubSpot • Customer Interaction

29.

HubSpot

8.66% • HubSpot • Site Analytics

30.

Ketch Kloud

8.4% • Ketch • Consent Management

31.

HubSpot CMP

8.25% • HubSpot • Consent Management

32.

HubSpot Ads pixel

8.02% • HubSpot • Advertising

33.

HubSpot User Content

7.62% • HubSpot • Hosting

34.

Google AdServices

7.55% • Google • Advertising

35.

Cloudflare

7.24% • Cloudflare • Hosting

36.

X Corp.

6.31% • X Corp. • Social Media

37.

Bootstrap CDN

6.27% • BootstrapCDN • Hosting

38.

X Analytics

5.06% • X Corp. • Site Analytics

39.

Adobe Audience Manager

3.89% • Adobe • Advertising

40.

Adobe Typekit

3.22% • Adobe • Utilities

41.

Facebook

2.66% • Meta • Advertising

42.

Google Static

2.33% • Google • Hosting

43.

Amazon Web Services

2.13% • Amazon • Hosting

44.

Google Fonts

1.97% • Google • Hosting

45.

Google Syndication

1.43% • Google • Advertising

46.

Hotjar

1.32% • Hotjar • Site Analytics

47.

LinkedIn Widgets

1.26% • Microsoft • Social Media

48.

Google User Content

1.12% • Google • Hosting