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berkeley.edu

Observed activities (42)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag
52.83% • Google • Advertising
2.
Google Static
35.92% • Google • Hosting
3.
Google Fonts
34.91% • Google • Hosting
4.
Adobe Typekit
25.13% • Adobe • Essential
5.
Amazon Web Services
24.93% • Amazon • Hosting
6.
Canvas
22.9% • • Customer Interaction
7.
Google Analytics
22.32% • Google • Site Analytics
8.
Heap
22.04% • Heap • Site Analytics
9.
Google
18.9% • Google • Advertising
10.
fontawesome.com
11.24% • • Hosting
11.
Facebook
10.72% • Meta • Advertising
12.
Google APIs
10.3% • Google • Hosting
13.
Cloudflare
9.28% • Cloudflare • Hosting
14.
YouTube
7.92% • Google • Audio/Video Player
15.
SiteImprove Analytics
6.95% • Siteimprove • Site Analytics
16.
New Relic
6.95% • New Relic • Site Analytics
17.
jsDelivr
6.15% • • Hosting
18.
DoubleClick
5.76% • Google • Advertising
19.
LinkedIn Analytics
5.16% • Microsoft • Site Analytics
20.
AddToAny
4.68% • AddToAny • Social Media
21.
unpkg
4.38% • • Hosting
22.
Bootstrap CDN
4.16% • BootstrapCDN • Hosting
23.
Hotjar
3.88% • Hotjar • Site Analytics
24.
Disqus
3.39% • Zeta Global • Customer Interaction
25.
Kaltura
3.0% • Kaltura • Audio/Video Player
26.
Google Photos
2.71% • Google • Hosting
27.
Amazon CloudFront
2.53% • Amazon • Hosting
28.
Google AdServices
2.47% • Google • Advertising
29.
jQuery
2.45% • JS Foundation • Hosting
30.
Google User Content
2.14% • Google • Hosting
31.
Akamai Technologies
2.12% • Akamai Technologies • Hosting
32.
Microsoft Advertising
2.01% • Microsoft • Advertising
33.
HubSpot
1.63% • HubSpot • Site Analytics
34.
ChartBeat
1.59% • ChartBeat • Site Analytics
35.
X Corp.
1.49% • X Corp. • Social Media
36.
Jetpack
1.44% • Automattic • Site Analytics
37.
LinkedIn Ads
1.42% • Microsoft • Advertising
38.
Vimeo
1.39% • Vimeo • Audio/Video Player
39.
HubSpot Forms
1.34% • HubSpot • Customer Interaction
40.
Pingdom
1.25% • SolarWinds • Site Analytics
41.
HubSpot Ads pixel
1.1% • HubSpot • Advertising
42.
Google Analytics with signals
1.0% • Google • Advertising

4.66

Trackers Per Page Load

3.6

Tracking Requests Per Page Load

6.77%

Trackers Requests / All Requests

2.53MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies