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backcountry.com

Observed activities (33)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag
95.29% • Google • Advertising
2.
Optimizely
92.15% • Optimizely • Site Analytics
3.
SOASTA mPulse
90.94% • Akamai Technologies • Site Analytics
4.
OneTrust
81.55% • OneTrust • Consent Management
5.
Bluecore
79.84% • TriggerMail • Advertising
6.
Facebook
79.45% • Meta • Advertising
7.
Google Analytics
79.2% • Google • Site Analytics
8.
Impact Radius
76.96% • Impact Radius • Utilities
9.
Rakuten Display
76.74% • Rakuten Marketing LLC • Advertising
10.
Cloudflare
65.13% • Cloudflare • Hosting
11.
Medallia
50.66% • Medallia • Customer Interaction
12.
TradeDesk
50.42% • The Trade Desk • Advertising
13.
Microsoft Advertising
50.22% • Microsoft • Advertising
14.
Decibel Insight
49.94% • Medallia • Site Analytics
15.
Amazon CloudFront
47.66% • Amazon • Hosting
16.
Bazaarvoice
43.26% • Bazaarvoice • Customer Interaction
17.
Klarna
32.74% • • Customer Interaction
18.
Google
28.35% • Google • Advertising
19.
Google Static
15.83% • Google • Hosting
20.
DoubleClick
13.48% • Google • Advertising
21.
Google Analytics with signals
8.81% • Google • Advertising
22.
Dstillery
8.55% • Dstillery • Advertising
23.
Aggregate Knowledge
6.91% • TransUnion • Advertising
24.
Microsoft Clarity
6.56% • Microsoft • Site Analytics
25.
Google Fonts
6.2% • Google • Hosting
26.
Live Intent
5.7% • LiveIntent • Site Analytics
27.
Zeta
4.76% • Zeta Global • Customer Interaction
28.
Datadog
4.25% • Datadog • Utilities
29.
Vimeo
3.92% • Vimeo • Audio/Video Player
30.
Sentry
2.4% • Sentry • Utilities
31.
Google AdServices
1.91% • Google • Advertising
32.
Google APIs
1.27% • Google • Hosting
33.
YouTube
1.17% • Google • Audio/Video Player

14.31

Trackers Per Page Load

5.54

Tracking Requests Per Page Load

12.53%

Trackers Requests / All Requests

0.53MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies