autotrader.com

Observed activities (50)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

91.45% • Google • Advertising

New Relic

82.5% • New Relic • Site Analytics

DoubleClick

82.41% • Google • Advertising

Optimizely

81.29% • Optimizely • Site Analytics

Google

71.11% • Google • Advertising

Google Static

34.08% • Google • Hosting

PubMatic

33.56% • PubMatic, Inc. • Advertising

Amazon Web Services

32.97% • Amazon • Hosting

OneTrust

27.08% • OneTrust • Consent Management

10.

Facebook

21.36% • Meta • Advertising

11.

Amazon Advertising

16.99% • Amazon • Advertising

12.

ScoreCard Research Beacon

15.76% • comScore, Inc. • Site Analytics

13.

Google Fonts

13.51% • Google • Hosting

14.

Akamai Technologies

11.99% • Akamai Technologies • Hosting

15.

Microsoft Advertising

11.69% • Microsoft • Advertising

16.

11.42% • Pinterest • Social Media

17.

AdGear

11.4% • Samsung • Advertising

18.

TVSquared

11.35% • TV Squared • Advertising

19.

Snapchat For Business

11.34% • Snap Technologies • Advertising

20.

TikTok Analytics

11.3% • ByteDance Inc • Site Analytics

21.

Qualia

10.58% • Qualia • Advertising

22.

Google AdServices

10.45% • Google • Advertising

23.

Adobe Typekit

10.1% • Adobe • Utilities

24.

Segment

6.23% • Segment • Site Analytics

25.

audioeye

6.0% • audioeye • Site Analytics

26.

Flashtalking

5.54% • Flashtalking • Advertising

27.

Google Syndication

5.49% • Google • Advertising

28.

AppNexus

5.28% • Microsoft • Advertising

29.

LiveRamp

4.41% • LiveRamp • Advertising

30.

Quantcast

4.36% • Quantcast International Limited • Advertising

31.

Google Analytics with signals

4.15% • Google • Advertising

32.

Google APIs

3.89% • Google • Hosting

33.

Treasure Data

3.73% • arm • Site Analytics

Adobe Audience Manager

2.7% • Adobe • Advertising

36.

Google User Content

2.67% • Google • Hosting

37.

YouTube

2.42% • Google • Audio/Video Player

38.

Sentry

2.4% • Sentry • Utilities

39.

JW Player

1.85% • JW Player • Audio/Video Player

40.

Nativo

1.79% • Nativo • Advertising

41.

Integral Ad Science

1.78% • Integral Ad Science, Inc. • Advertising

42.

Undertone

1.7% • Perion • Advertising

43.

Moat

1.61% • Oracle • Advertising

44.

DoubleVerify

1.45% • DoubleVerify • Advertising

45.

Google Analytics

1.35% • Google • Site Analytics

1.2% • Telenor Group • Advertising

48.

Yahoo!

1.19% • Verizon • Site Analytics

9.43

Trackers Per Page Load

22.75

Tracking Requests Per Page Load

32.03%

Trackers Requests / All Requests

2.0MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies