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autotrader.ca

Observed activities (89)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag
92.26% • Google • Advertising
2.
Optimizely
90.79% • Optimizely • Site Analytics
3.
DoubleClick
89.45% • Google • Advertising
4.
Amazon Advertising
87.78% • Amazon • Advertising
5.
Usabilla
86.93% • SurveyMonkey • Customer Interaction
6.
Azure CDN
86.31% • Microsoft • Hosting
7.
New Relic
85.51% • New Relic • Site Analytics
8.
Yahoo!
78.0% • Verizon • Site Analytics
9.
Lotame
73.72% • Lotame • Advertising
10.
Rubicon
71.74% • The Rubicon Project, Limited • Advertising
11.
AppNexus
71.71% • Microsoft • Advertising
12.
Index Exchange
71.71% • Index Exchange, Inc. • Advertising
13.
PubMatic
71.7% • PubMatic, Inc. • Advertising
14.
ShareThrough
70.9% • Sharethrough, Inc • Advertising
15.
Yahoo! Analytics
66.39% • Verizon • Site Analytics
16.
Google Static
62.08% • Google • Hosting
17.
JW Player
53.69% • JW Player • Audio/Video Player
18.
Google Fonts
44.2% • Google • Hosting
19.
Quantcast
22.65% • Quantcast International Limited • Advertising
20.
Criteo
22.52% • Criteo • Advertising
21.
Facebook
22.48% • Meta • Advertising
22.
Microsoft Advertising
22.13% • Microsoft • Advertising
23.
StackAdapt
22.05% • StackAdapt • Advertising
24.
Microsoft Clarity
21.89% • Microsoft • Site Analytics
25.
ScoreCard Research Beacon
21.85% • comScore, Inc. • Site Analytics
26.
Pinterest
21.77% • Pinterest • Social Media
27.
FouAnalytics
21.75% • FouAnalytics • Site Analytics
28.
TikTok Analytics
21.75% • ByteDance Inc • Site Analytics
29.
Amazon CloudFront
21.54% • Amazon • Hosting
30.
SMART AdServer
21.34% • Smart Adserver • Advertising
31.
TradeDesk
20.81% • The Trade Desk • Advertising
32.
Microsoft Services
14.34% • Microsoft • Misc
33.
Google
13.34% • Google • Advertising
34.
LivePerson
9.71% • LivePerson • Customer Interaction
35.
ID5 Sync
5.8% • ID5 Technology Ltd. • Site Analytics
36.
Treasure Data
5.76% • arm • Site Analytics
37.
Google APIs
5.7% • Google • Hosting
38.
Adobe Audience Manager
5.51% • Adobe • Advertising
39.
Google Analytics
5.38% • Google • Site Analytics
40.
Google Analytics with signals
5.13% • Google • Advertising
41.
Live Intent
4.88% • LiveIntent • Site Analytics
42.
StickyAds
4.69% • Comcast • Advertising
43.
Google Syndication
4.67% • Google • Advertising
44.
PageFair
4.64% • Blockthrough • Customer Interaction
45.
YouTube
4.58% • Google • Audio/Video Player
46.
Google AdServices
4.4% • Google • Advertising
47.
33Across
4.37% • 33Across • Advertising
48.
Bidswitch
4.3% • Criteo • Advertising

20.05

Trackers Per Page Load

18.22

Tracking Requests Per Page Load

13.51%

Trackers Requests / All Requests

2.76MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies