americanexpress.com

Observed activities (32)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Qualtrics
66.21% Qualtrics Site Analytics
2.
DoubleClick
14.42% Google Advertising
3.
Facebook
13.42% Meta Advertising
4.
Google AdServices
12.45% Google Advertising
5.
ContentSquare
11.89% Content Square Advertising
6.
Adobe Dynamic Tag Management
11.63% Adobe Utilities
7.
Yahoo! Analytics
8.5% Verizon Site Analytics
8.
Amazon Advertising
7.76% Amazon Advertising
9.
Reddit
6.49% reddit Social Media
10.
Google
6.12% Google Advertising
11.
Pinterest
5.68% Pinterest Social Media
12.
Nativo
5.0% Nativo Advertising
13.
AppNexus
4.38% Microsoft Advertising
14.
Google Fonts
4.25% Google Hosting
15.
iSpot.tv
4.13% Advertising
16.
Google Static
4.1% Google Hosting
17.
Dynatrace
3.49% Thoma Bravo Site Analytics
18.
LinkedIn Ads
3.24% Microsoft Advertising
19.
Google APIs
2.83% Google Hosting
20.
LivePerson
2.69% LivePerson Customer Interaction
21.
TradeDesk
2.66% The Trade Desk Advertising
22.
Datadog
2.44% Datadog Utilities
23.
Live Intent
2.05% LiveIntent Site Analytics
24.
Ensighten
1.93% Ensighten Utilities
25.
Google Tag
1.9% Google Advertising
26.
Flashtalking
1.85% Flashtalking Advertising
27.
Google Syndication
1.78% Google Advertising
28.
Zeta
1.61% Zeta Global Customer Interaction
29.
Akamai Technologies
1.58% Akamai Technologies Hosting
30.
Adobe Audience Manager
1.16% Adobe Advertising
31.
VWO
1.04% Wingify Site Analytics
32.
Adobe Experience Cloud
1.01% Adobe Site Analytics

3.55

Trackers Per Page Load

12.03

Tracking Requests Per Page Load

12.33%

Trackers Requests / All Requests

2.54MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies