agoda.com

1.

Booking.com

67.02% • • Misc

2.

Google Tag

63.4% • Google • Advertising

3.

Tealium Consent

59.15% • Tealium • Consent Management

4.

Google

41.91% • Google • Advertising

5.

TripAdvisor

22.72% • IAC (InterActiveCorp) • Misc

6.

Google Static

18.93% • Google • Hosting

7.

Google APIs

12.92% • Google • Hosting

8.

Facebook

12.55% • Meta • Advertising

9.

Yahoo! Japan Retargeting

12.06% • Yahoo! Japan • Advertising

10.

DoubleClick

11.36% • Google • Advertising

11.

Google Analytics

10.69% • Google • Site Analytics

12.

Google Fonts

10.21% • Google • Hosting

13.

Microsoft Advertising

10.03% • Microsoft • Advertising

14.

Riskified

9.8% • Riskified • Customer Interaction

15.

Tapad

9.35% • Telenor Group • Advertising

16.

Taboola

9.14% • Taboola • Advertising

17.

Criteo

8.74% • Criteo • Advertising

18.

Google AdServices

8.71% • Google • Advertising

19.

X Corp.

6.84% • X Corp. • Social Media

20.

Baidu Ads

6.63% • Baidu • Advertising

21.

X Advertising

5.78% • X Corp. • Advertising

22.

Google Analytics with signals

5.57% • Google • Advertising

23.

AppNexus

3.37% • Microsoft • Advertising

24.

Yahoo! Analytics

3.18% • Verizon • Site Analytics

25.

Bidswitch

3.17% • Criteo • Advertising

26.

Index Exchange

3.16% • Index Exchange, Inc. • Advertising

27.

PubMatic

3.14% • PubMatic, Inc. • Advertising

28.

SMART AdServer

3.14% • Smart Adserver • Advertising

29.

Rubicon

3.14% • The Rubicon Project, Limited • Advertising

30.

TripleLift

3.13% • TripleLift, Inc. • Advertising

31.

Media.net

3.12% • Media.net • Advertising

32.

Teads

3.12% • Teads • Advertising

33.

Yieldmo

3.11% • Yieldmo, Inc. • Advertising

34.

Rhythmone Beacon

3.09% • RhythmOne, LLC • Advertising

35.

Sentry

3.09% • Sentry • Utilities

36.

Outbrain

3.07% • Outbrain • Advertising

37.

Smaato

3.0% • Verve Group • Advertising

38.

Columbia Online

3.0% • Columbia Online • Advertising

39.

LiveRamp

2.9% • LiveRamp • Advertising

40.

Fluct

2.89% • Fluct • Advertising

41.

Supership

2.87% • Supership • Advertising

42.

X Analytics

2.8% • X Corp. • Site Analytics

43.

TikTok Analytics

2.8% • ByteDance Inc • Site Analytics

44.

StickyAds

2.7% • Comcast • Advertising

45.

Improve Digital

2.51% • Improve Digital • Advertising

46.

Unruly Media

2.15% • Tremor International • Advertising

47.

Google User Content

2.14% • Google • Hosting

48.

PayPal

2.07% • eBay • Customer Interaction

49.

WikiMedia

1.79% • Wikimedia Foundation • Hosting

50.

Google Syndication

1.76% • Google • Advertising

51.

AdGear

1.27% • Samsung • Advertising

52.

TradeDesk

1.21% • The Trade Desk • Advertising

53.

Yahoo!

1.01% • Verizon • Site Analytics