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aarp.org

Observed activities (62)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Adobe Dynamic Tag Management
94.59% • Adobe • Essential
2.
Google Tag
86.84% • Google • Advertising
3.
DoubleClick
82.81% • Google • Advertising
4.
ScoreCard Research Beacon
78.4% • comScore, Inc. • Site Analytics
5.
Ad Lightning
78.18% • Ad Lightning • Advertising
6.
Adobe Audience Manager
77.98% • Adobe • Advertising
7.
ForeSee
77.89% • ForeSee Results • Essential
8.
PubMatic
77.05% • PubMatic, Inc. • Advertising
9.
Merkle RKG
76.58% • Dentsu Aegis Network • Site Analytics
10.
Facebook
76.28% • Meta • Advertising
11.
TradeDesk
69.54% • The Trade Desk • Advertising
12.
Live Intent
68.94% • LiveIntent • Site Analytics
13.
Microsoft Advertising
66.67% • Microsoft • Advertising
14.
Pinterest
66.47% • Pinterest • Social Media
15.
StackAdapt
66.4% • StackAdapt • Advertising
16.
Adelphic
66.07% • Viant • Site Analytics
17.
Google Static
65.35% • Google • Hosting
18.
Kenshoo
64.85% • Kenshoo • Site Analytics
19.
Piwik PRO Analytics Suite
63.99% • Piwik PRO • Site Analytics
20.
LinkedIn Analytics
63.45% • Microsoft • Site Analytics
21.
iSpot.tv
63.36% • • Advertising
22.
TikTok Analytics
62.08% • ByteDance Inc • Site Analytics
23.
Google Analytics
59.72% • Google • Site Analytics
24.
Google APIs
58.62% • Google • Hosting
25.
Brightcove
56.33% • Brightcove • Site Analytics
26.
Outbrain
54.58% • Outbrain • Advertising
27.
Microsoft Services
53.64% • Microsoft • Misc
28.
Brightcove Player
53.15% • Brightcove • Audio/Video Player
29.
AdRoll
52.94% • AdRoll • Advertising
30.
Adobe Typekit
50.78% • Adobe • Essential
31.
Zencoder
50.34% • Zencoder • Audio/Video Player
32.
Google Fonts
47.01% • Google • Hosting
33.
fontawesome.com
41.5% • • Hosting
34.
Moat
33.67% • Oracle • Advertising
35.
Microsoft Azure Monitor
33.64% • Microsoft • Site Analytics
36.
Amazon CloudFront
32.75% • Amazon • Hosting
37.
Google
14.86% • Google • Advertising
38.
Amazon Web Services
13.41% • Amazon • Hosting
39.
Viafoura
10.58% • Viafoura • Advertising
40.
Braze
7.34% • Braze • Site Analytics
41.
BioCatch
6.0% • BioCatch • Essential
42.
Salesforce
5.71% • Salesforce • Advertising
43.
Salesforce Live Agent
5.52% • Salesforce • Customer Interaction
44.
SecuredVisit
5.26% • SecuredVisit • Advertising
45.
AdGear
4.99% • Samsung • Advertising
46.
LinkedIn Ads
4.14% • Microsoft • Advertising
47.
Permutive
4.02% • Permutive, Inc. • Advertising
48.
Google Syndication
3.81% • Google • Advertising

25.78

Trackers Per Page Load

6.36

Tracking Requests Per Page Load

4.04%

Trackers Requests / All Requests

3.31MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies