zdnet.com

Observed activities (53)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google

86.82% • Google • Advertising

OneTrust

86.28% • OneTrust • Consent Management

Sentry

81.23% • Sentry • Site Analytics

Bombora

78.92% • Bombora • Site Analytics

DoubleClick

78.66% • Google • Advertising

ChartBeat

72.67% • ChartBeat • Site Analytics

DoubleVerify

64.27% • DoubleVerify • Advertising

Google APIs

55.35% • Google • Hosting

Brightcove Player

46.93% • Brightcove • Audio/Video Player

10.

Brightcove

45.98% • Brightcove • Site Analytics

NetRatings SiteCensus

43.06% • Nielsen • Advertising

13.

Google Syndication

36.81% • Google • Advertising

14.

ScoreCard Research Beacon

17.13% • comScore, Inc. • Site Analytics

15.

Google Static

15.48% • Google • Hosting

16.

Facebook

14.89% • Meta • Advertising

17.

SOASTA mPulse

9.03% • Akamai Technologies • Site Analytics

18.

Amazon Advertising

8.84% • Amazon • Advertising

19.

True Anthem

8.74% • trueAnthem • Advertising

20.

Index Exchange

8.41% • Index Exchange, Inc. • Advertising

21.

Google Fonts

8.19% • Google • Hosting

22.

Google Tag

8.07% • Google • Advertising

23.

Google Analytics

7.17% • Google • Site Analytics

24.

Treasure Data

6.78% • arm • Site Analytics

25.

Platform One

6.68% • D.A.Consortium • Advertising

26.

Integral Ad Science

6.34% • Integral Ad Science, Inc. • Advertising

27.

X Corp.

6.19% • X Corp. • Social Media

28.

Hatena

5.92% • Hatena Co., Ltd. • Social Media

29.

Pocket

5.7% • Pocket • Site Analytics

30.

Outbrain

5.27% • Outbrain • Advertising

31.

logly

5.26% • logly • Site Analytics

32.

YouTube

5.23% • Google • Audio/Video Player

33.

PubMatic

4.93% • PubMatic, Inc. • Advertising

34.

Verizon Media

4.89% • Verizon • Advertising

35.

X Syndication

4.61% • X Corp. • Social Media

36.

cXense

4.1% • Cxense • Advertising

37.

Google AdServices

3.52% • Google • Advertising

38.

Piano Analytics

3.26% • Piano • Site Analytics

39.

Google Photos

2.85% • Google • Hosting

40.

Google User Content

2.77% • Google • Hosting

41.

TradeDesk

2.53% • The Trade Desk • Advertising

42.

Facebook CDN

2.48% • Meta • Hosting

43.

Rubicon

1.95% • The Rubicon Project, Limited • Advertising

44.

AppNexus

1.94% • Microsoft • Advertising

45.

Criteo

1.89% • Criteo • Advertising

46.

Adobe Audience Manager

1.88% • Adobe • Advertising

47.

Bidswitch

1.76% • Criteo • Advertising

48.

Yahoo!

1.73% • Verizon • Site Analytics

12.47

Trackers Per Page Load

7.31

Tracking Requests Per Page Load

4.35%

Trackers Requests / All Requests

16.2MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies