theguardian.com

Observed activities (35)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
The Guardian
97.62% The Guardian Misc
2.
DoubleClick
67.74% Google Advertising
3.
ScoreCard Research Beacon
58.21% comScore, Inc. Site Analytics
4.
Google AdServices
54.01% Google Advertising
5.
Brandmetrics.com
53.89% Advertising
6.
Integral Ad Science
53.43% Integral Ad Science, Inc. Advertising
7.
X Advertising
53.4% X Corp. Advertising
8.
Permutive
52.12% Permutive, Inc. Advertising
9.
Amazon Advertising
49.77% Amazon Advertising
10.
Dotmetrics
31.77% Site Analytics
11.
Teads
29.76% Teads Advertising
12.
Google
16.91% Google Advertising
13.
Google Static
14.16% Google Hosting
14.
X Corp.
8.12% X Corp. Social Media
15.
NetRatings SiteCensus
7.55% Nielsen Advertising
16.
X Syndication
4.59% X Corp. Social Media
17.
Google APIs
4.16% Google Hosting
18.
YouTube
3.77% Google Audio/Video Player
19.
Google Photos
2.76% Google Hosting
20.
Sourcepoint CMP
2.54% Sourcepoint Consent Management
21.
X Analytics
1.89% X Corp. Site Analytics
22.
Google Syndication
1.72% Google Advertising
23.
AppNexus
1.49% Microsoft Advertising
24.
Rubicon
1.43% The Rubicon Project, Limited Advertising
25.
Google Fonts
1.43% Google Hosting
26.
PubMatic
1.39% PubMatic, Inc. Advertising
27.
Index Exchange
1.34% Index Exchange, Inc. Advertising
28.
Criteo
1.28% Criteo Advertising
29.
OpenX
1.25% OpenX Software Ltd. Advertising
30.
Adyoulike
1.24% Open Web Advertising
31.
Google Tag
1.06% Google Advertising
32.
TradeDesk
1.04% The Trade Desk Advertising
33.
Spot.IM
1.03% Spot.IM Ltd. Social Media
34.
Bidswitch
1.02% Criteo Advertising
35.
SMART AdServer
1.02% Smart Adserver Advertising

8.15

Trackers Per Page Load

3.91

Tracking Requests Per Page Load

3.64%

Trackers Requests / All Requests

1.39MB

Data Saved

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies