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Observed activities (122)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag
93.4% • Google • Advertising
2.
LiftIgniter
92.87% • LiftIgniter • Customer Interaction
3.
Adobe Dynamic Tag Management
92.17% • Adobe • Utilities
4.
Amazon Advertising
90.05% • Amazon • Advertising
5.
DoubleVerify
90.01% • DoubleVerify • Advertising
6.
Sailthru Horizon
89.9% • Sailthru • Advertising
7.
Facebook
87.66% • Meta • Advertising
8.
Live Intent
87.39% • LiveIntent • Site Analytics
9.
Rubicon
87.32% • The Rubicon Project, Limited • Advertising
10.
ScoreCard Research Beacon
80.67% • comScore, Inc. • Site Analytics
11.
Permutive
80.45% • Permutive, Inc. • Advertising
12.
Quantcast
65.14% • Quantcast International Limited • Advertising
13.
Captify
56.84% • Captify • Advertising
14.
ID5 Sync
56.56% • ID5 Technology Ltd. • Site Analytics
15.
Adobe Experience Cloud
24.1% • Adobe • Site Analytics
16.
Adobe Audience Manager
22.44% • Adobe • Advertising
17.
WikiMedia
20.47% • Wikimedia Foundation • Hosting
18.
Audience Square
19.39% • Audigent • Advertising
19.
DoubleClick
13.66% • Google • Advertising
20.
Google
13.36% • Google • Advertising
21.
YouTube
10.61% • Google • Audio/Video Player
22.
Connatix
9.38% • Connatix Native Exchange Inc. • Advertising
23.
Google Static
9.34% • Google • Hosting
24.
Google Syndication
8.11% • Google • Advertising
25.
AdRecover
7.91% • AdPushUp, Inc. • Advertising
26.
Integral Ad Science
7.82% • Integral Ad Science, Inc. • Advertising
27.
Google Analytics with signals
7.06% • Google • Advertising
28.
Google Fonts
6.82% • Google • Hosting
29.
jQuery
5.99% • JS Foundation • Hosting
30.
Google APIs
5.97% • Google • Hosting
31.
Lotame
5.9% • Lotame • Advertising
32.
ComScore, Inc.
5.73% • comScore, Inc. • Site Analytics
33.
33Across
5.64% • 33Across • Advertising
34.
AppNexus
5.62% • Microsoft • Advertising
35.
Conversant
5.6% • Conversant • Advertising
36.
Quantcount
5.56% • Quantcast International Limited • Site Analytics
37.
PubMatic
5.48% • PubMatic, Inc. • Advertising
38.
Google Analytics
5.19% • Google • Site Analytics
39.
TradeDesk
5.16% • The Trade Desk • Advertising
40.
OpenX
4.98% • OpenX Software Ltd. • Advertising
41.
Dotomi
4.86% • Conversant • Advertising
42.
iubenda
4.81% • iubenda • Consent Management
43.
Yahoo! Analytics
4.7% • Verizon • Site Analytics
44.
Criteo
4.34% • Criteo • Advertising
45.
SMART AdServer
4.32% • Smart Adserver • Advertising
46.
Google AdServices
4.13% • Google • Advertising
47.
LiveRamp
3.95% • LiveRamp • Advertising
48.
Bidswitch
3.94% • Criteo • Advertising

17.17

Trackers Per Page Load

53.31

Tracking Requests Per Page Load

41.76%

Trackers Requests / All Requests

3.78MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies